Location
Tirupati | India
Job description
The Golden Rise is seeking a talented and experienced Digital Media Specialist to join our dynamic marketing team. As a Digital Media Specialist, you will be responsible for planning, implementing, and optimizing our digital media campaigns across various platforms to effectively promote our brand and drive business growth.
Key Responsibilities:
- Media Planning: Develop effective digital media strategies to reach our target audience and achieve marketing objectives.
- Campaign Execution: Plan, create and launch digital media campaigns across platforms such as social media, search engines, display networks, and video platforms.
- Ad Copy and Creative: Write compelling ad copy and collaborate with designers to create visually appealing and engaging ad creatives.
- Performance Monitoring: Continuously monitor and optimize campaign performance using analytical tools and platforms to ensure maximum ROI.
- Audience Targeting: Conduct research and data analysis to identify target audience segments and optimize campaign targeting.
- Competitor Analysis: Stay informed about industry trends and competitor strategies to identify opportunities for improvement.
- Reporting: Generate regular reports on campaign performance, including key metrics and insights.
- Budget Management: Manage digital media budgets effectively and allocate resources to maximize results.
Requirements
Requirements:
- Bachelor's degree in Marketing, Advertising, or a related field.
- Minimum of 3 years of experience in digital media planning and buying.
- Proven track record of managing successful digital media campaigns.
- Proficiency in digital media platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms.
- Strong analytical skills and ability to interpret data to drive insights and decision-making.
- Excellent communication and collaboration skills.
- Up-to-date with the latest digital media trends, tools, and best practices.
- Ability to work effectively in a fast-paced and dynamic environment.
Benefits
Benefits:
- Competitive salary package.
- Opportunities for career advancement and professional development.
- A supportive and inclusive workplace culture.
Job tags
Salary