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Content Strategist


Nap Chief


Location

Navi Mumbai | India


Job description

About Us: Nap Chief is a D2C Fashion Brand with the aim of becoming the World's Most most-loved kidswear Brand. We are the official licensee of Marvel, Disney, Star Wars, Harry Potter, DC Comics, Tom & Jerry, Looney Tunes, Garfield & all of kids' favorite characters. If you are excited to build a Made in India Brand taking on the world, Nap Chief will be the right fit. At Nap Chief, we believe in working towards our vision together and think of ourselves as leaders who own and love the work they do.

Position Overview: As a Content Strategist, you will play a pivotal role in shaping and executing our content strategy to build and engage our online community. You will be responsible for creating compelling and shareable content that resonates with our target audience, fosters a sense of belonging, and drives brand loyalty. The ideal candidate will be a strategic thinker with a deep understanding of the digital landscape, social media platforms, and trends in the kidswear industry.

Responsibilities:  1. Develop creative and captivating copy for product descriptions, marketing materials, website content, and other brand communications. 2. Collaborate with the design and marketing teams to ensure a cohesive and consistent brand voice across all channels. 3. Craft persuasive and on-brand messaging for promotional campaigns, email marketing, and social media content. 4. Conduct research on industry trends, competitors, and target audience to inform and enhance the effectiveness of the copy. 5. Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines. 6. Contribute to brainstorming sessions and collaborate on creative concepts for new product launches and marketing initiatives.

JOB REQUIREMENTS

2 years work experience into Creative Strategy Education: Post Graduate degree in Mass Media, Communications and/or Advertising. Work in print media is appreciated

INDUSTRY: D2C Kidsdwear

If you are someone interested in all things content with a flair for storytelling and a love for children's fashion, we are looking forward to connecting with you :)


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