A.P. Moller - Maersk
Location
Mumbai | India
Job description
(The role is open for IMEA region - India, Africa or Middle East)
Summary: Has responsibility for planning, development and execution of branding, marketing and promotional campaigns through one or more channels. Key Responsibilities: Create marketing strategy for different customer verticals and segments in line with regional business priorities and marketing data/benchmarks. Identify and optimize customer buying journeys as part of vertical campaigns with the objective to increase “share of wallet” of existing customers and to reach and convert new prospects. Utilize understanding of target customer’s industry, needs, and challenges, to develop compelling content that drives customers down the funnel. Identify right activation channels based on target customer and buying journey. Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution. Collaborate with internal and external creative agencies from brief development through asset creation and execution along with Media plans review and implementation. Develop and launch marketing campaigns. Optimize, track, measure, and report marketing campaign performance to provide clear ROMI. We are looking for: Professionals having relevant experience of 7years+ in running Global campaigns, Marketing, Digital Marketing, and content strategy with a focus on B2B with experience in Africa region along with India and Middle east. Experience building multi-channel campaigns, both organic and paid digital, as well as traditional channels. Media planning experience is a must. A solid understanding of content strategy A deep understanding of customer buying journey identification, building campaign strategies and content for multiple key points in their journey in order to move them down the funnel. Strong stakeholder management skills and ability to manage interfaces at all levels in the organization. Experience in multi-channel marketing performance optimization as well as campaign performance tracking, measurement, reporting. Experience in social selling and Account Based Marketing are a plus. Experience in Google Analytics Project management skills managing different projects simultaneously. Strong communication skills and great presentation skills, enabling you to tell a story, engage and influence stakeholders. Self-starter who excels working independently and as part of a team. Strong verbal and written English. French is a plus.Job tags
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