CloudxSpark Technologies Inc
Location
Secunderabad | India
Job description
Key Responsibilities
1. Social Media and Visual Content Creation:
• Develop and execute a social media strategy that includes visually engaging content for
LinkedIn, Twitter, Instagram, Tiktok, and other relevant platforms.
• Create eye-catching graphics, images, and infographics to accompany social media
posts.
• Craft visually appealing presentations, ensuring alignment with Procal's brand
aesthetics.
• Lead social media communication strategy by developing, executing, and maintaining a
results-driven campaigns on all platforms
2. Content Creation:
• Produce compelling written content for various platforms, ensuring alignment with
Procal's brand voice and product/solution offerings. An adequate understanding of
technology fundamentals is required to ensure proper messaging.
• Collaborate with internal teams to gather information and insights for content
development.
• Ensure consistency in messaging and design across all communication channels.
• Analyze how effective our content and programming cadence is, while making
recommendations for improvement based on insights and trends
• Create weekly reports to share with the company at weekly marketing meetings
• Work with cross-functional team members on the marketing and creative teams to
ideate and execute social media posts and strategies that engage and grow the audience
on various social media platforms
3. Public Relations:
• Design visually appealing press releases and media kits to accompany PR efforts.
• Work closely with media outlets to provide visual assets for positive coverage.
• Create visually stunning collateral for events, conferences, and other public
appearances.
• Brainstorm blog content, themes, and strategies as well as research topics on get
traction
• Write and upload blog posts, along with photo assets with relevant content and context
as needed
4. Brand Identity:
• Take ownership of Procal's visual brand identity, ensuring consistency across all
communications.
• Develop and enforce brand guidelines for design elements, including color schemes,
fonts, and imagery.
5. Online Reputation Management:
• Design responses to online reviews, comments, and mentions to maintain a positive
online reputation.
• Collaborate with the content team to create visually engaging responses for social
media interactions.
• Ideate new marketing initiatives and craft corresponding execution plans
6. Increase Followers and Engagement:
• Develop strategies to increase Procal's social media followers across platforms.
• Implement tactics to enhance engagement, including interactive content, polls, and
user-generated content.
• Research, contact, and coordinate with key influencers on social media platforms to
promote the brand
7. Collaboration:
• Collaborate with cross-functional teams, providing design support for marketing, sales,
and product initiatives.
• Liaise with external agencies or partners for design-related projects.
8. Reporting and Analysis:
• Provide insights on the visual performance of communication strategies.
• Utilize analytics tools to measure the effectiveness of visual content and make data-
driven decisions.
• Manage performance tracking and reporting, including (but not limited to) monthly,
campaign and ad-hoc reports, in addition to socialization across cross-functional and
leadership team
• Analyze customer behavior on-site and make recommendations for continuous
improvement easing the path to purchase
Qualifications
• Bachelor's degree in communications, marketing, media studies, and/or graphic design
with six or more years of experience working as a content creator and/or social media
manager
• Proven experience in digital marketing, business communication, social media
management, and graphic design.
• Proficiency in graphic design tools such as Adobe Creative Suite or equivalent.
• Excellent communication skills, writing ability, and digital savviness
• Experience working with US, Europe and Middle East based clients
• Exceptional written and visual communication skills.
• A good team player with strong organizational and multitasking abilities.
• Creative thinking and problem-solving skills.
• Critical thinking skills and the ability to take a concept from ideation and strategy to
execution autonomously
• Ability to thrive in a fast-paced, dynamic environment.
• Design thinking skills with experience developing highly creative digital campaigns
across different platforms
• Excellent communication skills, writing ability, and digital savviness
• Critical thinking skills and the ability to take a concept from ideation and strategy to
execution autonomously
• Solid knowledge of social media optimization utilizing paid promotion, consumer
insights, hashtags, SEO, and other digital tools to increase performance
• Willingness to learn and grow at a fast-paced environment
Job tags
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