Digital Marketing Manager

Location

Mumbai | India

Job description

As the Senior Digital Marketer for our brand website, you will play a pivotal role in developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and maximize online engagement. The ideal candidate will bring a proven track record of success in digital marketing, a deep understanding of the latest industry trends, and the ability to leverage various digital channels to achieve business objectives.

Â

Responsibilities

1.   Digital Strategy and Planning :

• Develop and execute comprehensive digital marketing strategies aligned with overall business and brand objectives.
• Conduct thorough market research to identify emerging trends, competitor activities, and consumer behaviour, and integrate findings into strategic plans.
• Collaborate with cross-functional teams to ensure digital strategies are aligned with broader marketing initiatives.

2. Website Management :

• Lead the continuous improvement and optimization of the brand website to ensure a user-friendly experience.
• Implement A/B testing and user feedback mechanisms to enhance website functionality and user engagement.
• Work closely with the IT and design teams to implement website updates, new features, and improvements.

3. Search Engine Optimization (SEO) :

• Conduct keyword research to identify relevant terms and phrases for optimizing website content.
• Develop and implement on-page and off-page SEO strategies to improve organic search rankings.
• Monitor search engine algorithms and updates, adjusting SEO strategies accordingly to maintain optimal website visibility.

4. Content Marketing :

• Collaborate with the content team to create a content calendar aligned with marketing objectives.
• Develop and execute content marketing plans, including blog posts, articles, infographics, and videos, to engage the target audience.
• Implement strategies to repurpose and amplify content across various digital channels.

5. Social Media Management :

• Develop and execute social media strategies to build and maintain the brand's presence on key platforms.
• Create and curate engaging content for social media channels, fostering a sense of community and driving audience engagement.
• Monitor social media analytics and user interactions to refine and optimize social media strategies.

6. Data Analysis and Reporting :

• Utilize web analytics tools (such as Google Analytics) to track and measure the performance of digital marketing campaigns.
• Generate regular reports on key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement.
• Analyse data to provide actionable insights and recommendations for continuous improvement.

7. E-commerce Integration :

• Collaborate with e-commerce teams to ensure seamless integration between the brand website and online sales platforms.
• Implement strategies to drive online sales through the website, including the optimization of product pages and checkout processes.
• Analyze e-commerce performance metrics and recommend strategies to increase online sales and customer retention.

8. Email Marketing :

• Develop and execute email marketing campaigns to nurture leads, drive engagement, and promote products/services.
• Implement segmentation strategies to deliver personalized and targeted email content.
• Monitor email performance metrics and optimize campaigns based on data-driven insights.

9. Emerging Technologies :

• Stay abreast of industry trends and emerging technologies in digital marketing.
• Evaluate and recommend new tools, platforms, and technologies to enhance the brand's digital presence and effectiveness.

10. Budget Management :

• Manage and allocate the digital marketing budget effectively across various channels and campaigns.
• Monitor campaign expenses, ensuring cost-effectiveness and optimal return on investment (ROI).

11. Cross-Functional Collaboration :

• Collaborate with cross-functional teams, including marketing, sales, IT, and product development, to ensure a cohesive and integrated approach to digital marketing.
• Communicate effectively with stakeholders, providing updates on digital marketing initiatives and seeking input for continuous improvement.

12. Regulatory Compliance :

• Ensure digital marketing activities comply with relevant laws, regulations, and industry standards.
• Stay informed about changes in digital marketing regulations and adjust strategies accordingly.

Qualifications

Job tags

Salary