Location
Lucknow | India
Job description
Are you a data-driven strategist with a passion for digital advertising Do you thrive in a fast-paced environment and love the challenge of maximizing campaign performance If so, being a Digital Media Buyer at our dynamic digital company could be your perfect fit!
Responsibilities
- Develop and implement comprehensive digital media buying strategies across various platforms (e.g., Google Ads, Social Media Ads, programmatic advertising) to achieve client campaign goals (brand awareness, lead generation, conversions).
- Conduct in-depth audience research and analysis to identify each campaign's most relevant channels and ad formats.
- Negotiate and secure optimal ad placements with media partners to maximize reach and effectiveness while staying within budget.
- Manage campaign budgets effectively, optimizing bids and targeting strategies to achieve the best possible return on investment (ROI).
- Monitor campaign performance in real-time using analytics tools, making adjustments as needed to improve results.
- Generate comprehensive reports and insights for clients, demonstrating the effectiveness of campaigns and recommending future strategies.
- Stay up-to-date on digital advertising trends and technologies, adapting strategies and implementing new solutions to improve campaign performance.
- Collaborate closely with internal teams (e.g., account managers, designers, and content creators) to ensure seamless campaign execution.
- Build strong relationships with external media partners to negotiate favorable rates and secure premium ad placements.
Qualifications
- Bachelor's degree in marketing, advertising, or a related field
- Proven experience as a Media Buyer or in a similar role
- Strong understanding of digital marketing concepts and best practices
- Proficient in using media planning and buying tools and platforms
- Excellent negotiation and communication skills
- Analytical mindset with the ability to interpret data and provide actionable insights
- Familiarity with advertising regulations and compliance
- Strong attention to detail and the ability to manage multiple projects simultaneously
- Ability to work independently and as part of a team in a fast-paced environment
- Passion for staying ahead of industry trends and embracing new technologies
Interested candidates can share resume at hr@logelite.
Job tags
Salary
