Enrich
Location
Delhi | India
Job description
Job Title : Assistant Manager - BTL Activations Location : Mumbai CTC : 4 LPA - 6 LPA Years of experience : 4-5 Years
Job Purpose : To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail) BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions Handling Brand Promotions, alliances, sponsorships, launches Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative) Experience – 4 to 5 yrs Experience working for Retail/FMCG/Direct Sales brands is a must If Interested kindly share your updated resume on [email protected] or contact us on 8976917071Job tags
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