Digital Marketing Manager

Location

Bangalore | India

Job description

Job title – Digital Marketing Manager

Location – Bangalore

Job type – Full time

Company name – Futurense tech

About Us

Step into Futurense, where we transcend the conventional role of a skilling organization. We're the architects of pioneering career solutions for engineers in sync with AI advancements. Our mission is clear-cut: untangle the most intricate career challenges with avant-garde solutions.

Our approach hinges on four key verticals:

Zero-Cost Upskilling: We believe in removing financial barriers by offering upskilling programs that don't cost a dime, all while ensuring individuals receive salaries from us during the learning process.

Democratizing On-Site Job Aspirations: In collaboration with 18 distinguished American Universities and IITs in India, we have developed a groundbreaking DualCoursework US Pathway. This pathway accelerates access to on-site job opportunities, transforming aspirations into tangible realities.

Second Chances through PG Courses: For those who may not have secured a spot in IIT, we provide a second chance through our Postgraduate Courses, established in collaboration with top-tier IITs.

Job-Focused BTech Degrees: We're reshaping BTech education with our meticulously designed, four-year programs across various universities. These programs go beyond textbooks, focusing on practical, industry-driven skills that ensure graduates are not just degree-holders but job-ready professionals .

About the role

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products or services. This role will play a crucial part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers

Key Responsibilities:

1. Strategy Development: Create, implement, and oversee comprehensive digital marketing strategies aligned with business goals and objectives.

2. Campaign Management: Design, launch, and optimize online campaigns across various channels such as PPC, SEO, email, social media, and display advertising.

3. Content Creation: Collaborate with the content team to develop compelling and engaging content for various digital platforms, including websites, blogs, social media, and email campaigns.

4. Analytics & Reporting: Monitor and analyze the performance of all digital marketing campaigns, providing insights and recommendations. Use tools like Google Analytics, HubSpot, or similar platforms to track KPIs.

5.Budget Management: Manage the digital marketing budget, ensuring optimal allocation and ROI.

6. SEO & SEM: Drive organic growth through effective SEO strategies and manage paid search campaigns, optimizing for keywords, and ensuring high-quality score.

7. Social Media Management: Develop and manage social media strategies, including content planning, posting, engagement, and advertising on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.

8.Email Marketing: Oversee the email marketing strategy, including segmentation, A/B testing, campaign design, and performance analysis.

9. Team Collaboration: Work closely with the sales, product, and design teams to ensure alignment in marketing efforts and achieve common objectives.

10. Stay Updated: Keep abreast of the latest trends and best practices in digital marketing, ensuring the company stays ahead of competitors.

Why Futurense

You get to be a part of a fast-paced, hyper-growth startup environment. We promise a meaningful journey with people who love the adventure of doing things fast and thinking big. You get to experience a culture which celebrates learning, and encourages the freedom to take risks, experiment and have fun, all at the same time !

Important Links:

Job tags

Salary