We are seeking an experienced and strategic Digital Marketing Lead to lead our digital marketing efforts and drive the growth of our online presence
The ideal candidate will have a proven track record of developing and implementing successful digital marketing strategies, managing a team of digital marketers, and staying ahead of industry trends
This role requires a creative and analytical mindset, strong leadership skills, and a passion for driving results through digital channels
Responsibilities:
Digital Strategy Development:
Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
Lead the development of integrated digital marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
Team Management:
Manage and mentor a team of digital marketing professionals, providing guidance and support to ensure the teams success.
Foster a collaborative and innovative team culture to drive creativity and excellence in digital marketing initiatives.
Campaign Management:
Oversee the planning, execution, and optimization of digital marketing campaigns to meet key performance indicators (KPIs).
Monitor industry trends and competitor activities to identify opportunities for improvement.
Budget Management:
Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
Track and report on budget performance, providing insights for continuous improvement.
Analytics and Reporting:
Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
Provide regular reports to key stakeholders, highlighting successes, challenges, and opportunities for improvement.
Collaboration:
Collaborate with cross-functional teams, including product, sales, and content, to ensure a cohesive and integrated approach to marketing initiatives.
Work closely with external agencies and vendors to optimize partnerships and enhance digital marketing efforts.
Qualifications:
Bachelors degree
Proven experience in digital marketing with a focus on strategy development and campaign management.
Demonstrated experience managing and leading a team of digital marketing professionals.
In-depth knowledge of digital marketing channels, tools, and best practices.
Strong analytical and problem-solving skills.
Preferred Skills:
Experience in B2B or B2C digital marketing.
Familiarity with marketing automation platforms.
Excellent communication and presentation skills.
Creative thinking and a proactive approach to problem-solving.
