Location
Secunderabad | India
Job description
About Role
The Sales Coach will be responsible for enhancing the sales capabilities of the aligned team.
This individual will be tasked with implementing effective coaching strategies, ensuring
product knowledge, and driving sales performance to meet organizational objectives. The
role holder will be required to travel to multiple locations as he/she will be responsible for
coaching sales representative/store managers/merchandisers spread across zones/hubs.
Roles And Responsibilities - Coaching and Training
- Deliver comprehensive sales training programs tailored to the unique
challenges and dynamics of the FMCG industry.
- Provide hands-on coaching to sales representatives, focusing on
product knowledge, merchandising techniques, and effective customer
engagement strategies.
- Identify opportunities for continuous improvement and conduct
targeted training sessions.
- Product Knowledge and Market Trends
- Stay updated on product offerings, market trends, and competitor
activities within the sector.
- Ensure that the sales team is well-versed in product features, benefits,
and differentiation points.
- Integrate market insights into coaching sessions to enhance the team's
understanding of customer needs.
- Route-to-Market Strategies
- Collaborate with sales leadership to optimize route-to-market
strategies.
- Guide effective distribution, shelf placement, and retail
execution to maximize product visibility.
- Coach the team on merchandising best practices to drive sales in
various retail environments.
- Performance Analysis
- Analyse sales performance data, including sell-through rates,
inventory levels, and market share.
- Work closely with sales managers to set realistic targets and monitor
progress.
- Conduct regular performance assessments to identify strengths and
areas for improvement.
- Retailer Relationship Building
- Assist the sales team in developing and maintaining strong
relationships with key retailers and distributors.
- Provide coaching on negotiation skills and collaborative strategies
to secure favourable shelf space and promotional opportunities.
- Ensure alignment between the brand's objectives and retailer
expectations.
- Promotional Strategy Implementation
- Work with marketing teams to understand upcoming promotions and
campaigns.
- Coach the sales team on effectively implementing promotional
strategies at the retail level.
- Monitor the impact of promotions on sales and adjust coaching
strategies accordingly
Skills Required - Minimum work experience of 10 years.
- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus.
- Minimum 5 years of experience within FMCG Sales industry is a must.
- Minimum 5 years of proven experience in sales coaching within the FMCG industry.
- In-depth knowledge of FMCG products, market dynamics, and retail channels.
- Strong communication and interpersonal skills.
- Familiarity with trade marketing and promotional strategies.
- Certifications in coaching or training programs are advantageous.
Skills: differentiation points,machine learning,data science,work mode,market insights,artificial intelligence,product offerings,performance analysis,fmcg,coaching,training
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