Location
Tirupati | India
Job description
The Golden Rise is seeking a talented and experienced Digital Media Specialist to join our dynamic marketing team. As a Digital Media Specialist, you will be responsible for planning, implementing, and optimizing our digital media campaigns across various platforms to effectively promote our brand and drive business growth.
Key Responsibilities: - Media Planning: Develop effective digital media strategies to reach our target audience and achieve marketing objectives
- Campaign Execution: Plan, create and launch digital media campaigns across platforms such as social media, search engines, display networks, and video platforms
- Ad Copy and Creative: Write compelling ad copy and collaborate with designers to create visually appealing and engaging ad creatives
- Performance Monitoring: Continuously monitor and optimize campaign performance using analytical tools and platforms to ensure maximum ROI
- Audience Targeting: Conduct research and data analysis to identify target audience segments and optimize campaign targeting
- Competitor Analysis: Stay informed about industry trends and competitor strategies to identify opportunities for improvement
- Reporting: Generate regular reports on campaign performance, including key metrics and insights
- Budget Management: Manage digital media budgets effectively and allocate resources to maximize results
Requirements Requirements: - Bachelor's degree in Marketing, Advertising, or a related field
- Minimum of 3 years of experience in digital media planning and buying
- Proven track record of managing successful digital media campaigns
- Proficiency in digital media platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms
- Strong analytical skills and ability to interpret data to drive insights and decision-making
- Excellent communication and collaboration skills
- Up-to-date with the latest digital media trends, tools, and best practices
- Ability to work effectively in a fast-paced and dynamic environment
Benefits Benefits: - Competitive salary package
- Opportunities for career advancement and professional development
- A supportive and inclusive workplace culture
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