Ekya Schools
Location
Bangalore | India
Job description
Designation : Marketing and Communication Manager
Work Mode: From Office
CTC Offered : Up to 13 LPA
Roles and Responsibilities:
This is a crucial leadership role and will report to the Head, Marketing Communications & Admissions
at Ekya Schools & CMR K-12 and will be a key person bridging independent campuses with the Head
Office. The Manager,
Marketing and Communications, will be responsible for the Marketing Team which will comprise:
Marketing Executives, Marketing Interns and the Design team. S/he will inspire, motivate and guide
everyone who contributes to the marketing functions and will provide training and mentoring as
necessary.
Planning and Reporting: The Manager, Marketing and Communications will take responsibility for
developing a dove-tailed marketing strategy and supporting action plans detailing marketing and
admissions activities designed to meet the strategic needs and objectives of the school. Based on
appropriate research, these plans will set out the targets, priorities, timetable and resourcing of
marketing and admissions activities.
I. Event Management:
• Project manage arrangements for visits by prospective parents and students working closely with
the campus office team as well the central Admissions team.
• Continuously review the school events, offering suggestions for new ones and improvements to
existing ones.
II. Data management:
• Implement and manage a system of regular forecasting of marketing figures via dashboards.
• Maintain the lead database, ensuring that all information given by the admissions team is recorded,
tracked and converted to a database to implement multiple, relevant campaigns.
• Track, manage, analyse and report on all elements of the marketing communications process
including
Lead Generation, constant updates and achieving tasks related to Objectives and Key Results set for
the academic year etc.
• Conduct regular analysis of source of business, including a geographical analysis, to aid marketing
planning.
III. Relationship Management:
• With the campus coordinators, third-party agencies; to be the face and voice of the brand, a
welcoming,
warm, professional and efficient point of contact between internal-external stakeholders and the
Head Office.
Manage the Marketing Communications team and will assist Head, Marketing Communications &
Admissions on
the implementation of the following marketing and communication activities:
I. Recruitment
• Raise awareness of the school in its key markets to ensure sufficient enquiries of the right calibre
are
generated for the desired number of entrants at each entry point
• Develop community relations initiatives in order to raise the profile of the school in the area and
support its strategic recruitment aims
II. Retention
• Meet retention targets by developing and implementing an internal marketing programme and
ongoing
dialogue with stakeholders to monitor feedback and test ideas
III. Brand Management
• Manage all elements of the school's brand to ensure that the brand remains consistent with the
values,
personality and objectives of the Institution and that brand guidelines are implemented consistently
across all marketing activities.
IV. PR
• Develop the school's PR strategy across key markets ensuring the school benefits from close
relation
ships with Editors and other key media personnel of the local, regional, national and educational
press.
• Working with the Marketing Communications team, ensure that the school maintains a continuous
stream of newsworthy items showcasing the breadth and quality of each school's activities across
both
digital and traditional media
• Keep abreast of local, regional, national and educational press to ensure school is proactive and
writes appropriate articles on current issues with a view to developing an improved regional profile
V. Advertising
• Manage and measure the school's current 'advertising year' and make recommendations for when,
where and how to advertise
VI. Digital Marketing
• Provide content, style management and design oversight of the CMR K-12, Ekya school and the
CMR PU
College websites ensuring that it is pertinent to target audiences
• Ensure the website is kept up to date and is living, breathing, dynamic reflection of the school,
regularly
updated with a steady stream of news and content
• Develop and implement a Search Engine Optimization programme, ensuring that the school
consistently appears in the first page for key search terms
Interested candidates can drop their resume on [HIDDEN TEXT]
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