Analyst - Digital Marketing
Location
Gurgaon | India
Job description
Job Description:
Interprets data and turns it into information which can offer ways to improve a business, thus affecting business decisions.
These include storing data, creating reports, analyzing reports, creating custom reporting tools and sharing findings with various company departments using tools like VBA, Access, SQL, Altryx and Tableau.
Examine the unique needs and concerns of a business to develop relevant Reports and procedures for preparing business reports. This includes creating and maintaining database in efficient and secure systems for recording data and producing relevant Reports.
Reporting analysts also train business in the use of these Reports & Tools, teaching them to read the reports and properly utilize report data. They typically can find work in a variety of Line of Business.
Analyze large volumes of data to allow users to investigate trends, predict outcomes, and discover insights. Analytical dashboards are used for creating a story around a data set.
Qualifications: We are looking for a Digital Marketing Analyst whose responsibilities will include looking after end-to-end digital marketing execution, advertising operations, asset management and reporting. You will be involved throughout the implementation, measurement, and optimization process of media campaigns. The ideal candidate has hands-on experience using various digital marketing platforms and tools, including Google Campaign Manager, Facebook Ad Manager and LinkedIn Campaign Manager.
Responsibilities - Execution and implementation of campaigns via paid social media channels (Facebook & LinkedIn) and programmatic (Google DV360 / Google Campaign Manager).
- Hands-on campaign setup within digital advertising platforms, including creative uploads, targeting and audience management, tracking and tagging, creative testing and optimizations.
- Organize and distribution of all paid media assets across all campaigns and channels
- Measure ROI and KPIs based targets through Programmatic and Paid Social Media; map and measure campaign success
- Create digital marketing analytics reports that tell a compelling story of the campaign and impact and share insights with the team to develop optimization plans
- Provide insights, recommendations and reporting for website A/B testing and optimizations
- Relationship management with project/vertical stakeholder
- Partnering with key stakeholders in the development of campaigns and measurement of its impact
- Monitor, track, analyze and report on performance of campaigns on digital media platforms
- Evaluate and identify more paid marketing channels to bring quality traffic, engagement and leads
- Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions
Experience And Qualifications - Minimum 2 years of experience as a Digital Marketing Executive
- 1-2 years of hands-on experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Ads, Google Analytics 4, and data analysis
- Experience with tools like Google Digital Video 360, Google Tag Manager, Google Campaign Manager, and additional marketing tools
- In-depth knowledge of using Excel for large data sets & understanding of paid media KPI's
- Experience with A/B testing to inform advertising creative and website optimizations
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Experience in managing paid digital advertising campaigns
- Strong organizational skills and attention to detail
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Location: This position can be based in any of the following locations:
Gurgaon
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