Labcorp
Location
Bangalore | India
Job description
Looking for a Senior Technical Architect, with IT background. They should have expertise in designing the technology architecture and implementing the same for a Marketing organization within a business. A solution architect who has specifically designed and implemented Marketing Technology solutions like CDP, DAM, CRM (Salesforce, Eloqua etc. listed in the JD).
The Ideal Candidate : Possesses a thorough understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and digital advertising/promotional technologies (including CRM, email services, loyalty platforms, content management, etc.) Has a strong understanding of the consumer lifecycle, touchpoints, and experience journey Can quickly understand a complex, matrix life science organization with a diverse set of products lines and audiences Enjoys technical challenges and is passionate about figuring out how technology can enhance and improve our human experience Possesses a high-degree of flexibility and can work in an agile and fast-paced work environment, adapting to changing priorities Knowledge And Skill Requirements: Bachelor’s degree or equivalent related field experience required with 9+ years relevant technology experience in a digital marketing environment, including experience managing execution and development teams B2C and B2B experience preferred working in the healthcare industry is preferred. Experience managing the systems that make up the marketing technology stack, including but not limited to Customer Relationship Marketing (CRM, B2C & B2B Email Service Platforms, Lead Management Systems, Content Management Systems (Adobe), website & eComm platforms, Digital Analytics software (Google Analytics, Adobe Analytics) Digital Asset Management tools, and Consumer Data platforms. Excellent verbal and written interpersonal and communication skills, and can translate complex business requirements in to practical technical solutions Effectively communicate complex concepts to both technical and non-technical stakeholders A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies Familiarity with data privacy laws and regulationsJob tags
Salary
