Location
Gurgaon | India
Job description
- Affiliate brand strategy and planning: Study market dynamics, competitor information and sales force capabilities for a particular brand Understand corporate philosophy for brand. Devise a plan to implement the global brand strategy in India.
- Brand planning & budgeting: Plan brand strategy based on forecast received from finance and operations decide the segment of customers to be approached identify how the brand can impact the target patient decide strategy for brand promotion define size of opportunity assess resources and ROI, identify stakeholders make relevant communication plans for relevant stakeholders. Update and monitor plan as per requirements, conduct brand health awareness surveys.
- Sales Planning: Plan target no. of patients segment current customers to decide the sales plan tailor brand messages and programs as per plan propose a budget for marketing activities like programs, sponsorships, sales team contests, Track marketing budget.
- Brand & promotional material design: Prepare templates for communication based on product messaging strategy while adhering to compliance guidelines liaison with vendors to design look and feel of the promotional material partner with regulatory and supply chain to administer import materials in line with regulatory requirements, coordinate for storage and delivery Provide input strategy and communication plan to sales operations decide call frequency and targets with sales operations.
- Team capability development: Train field force on message communication track and reinforce message retention partner with training team to update brand content partner with medical to improve skills of sales team roll-out of new communication material to sales force work with sales heads to conduct Leadership summit and other team meetings.
- Customer Engagement: Drive both Lilly and External engagement programs Plan customer engagement programs in consensus with sales team track execution of programs Strengthen relations with customers generate customer insights through various forums facilitate interaction of top customers with Lilly leadership team Interact with other affiliates for relevant programs e.g. international speaker tours coordinate with National congresses and other organization committees to plan Lilly participation plan and conduct media programs through various agencies organize for patient awareness programs.
- Channel management: Plan and execute support programs through vendors Drive monitoring, auditing and training of vendors Design and monitor execution of retailer and paramedic awareness programs work with supply chain for sample procurement, allocation, distribution and claim settlement.
- New product launches: Identify and analyze the opportunity size and potential of new brand in the market with the help of Market research team and available secondary data Develop and understand the competitor landscape and market conditions Prepare a launch plan and review with Marketing leadership to check launch readiness Ensure smooth launch of the product as per the plan.
- Compliance Accountability: Accountable for executing job responsibilities within the compliance framework, understanding and executing against internal and external requirements (i.e. country regulations, Industry Association/Code) and Lilly policies/procedures (i.e. Red Book, relevant internal guidelines), while proactively leveraging Speaking Up resources when necessary
Core Capabilities/Skills:
- Strong analytical and strategic thinking skills
- Focus on prioritization, results and improvement
- Demonstrate courage and integrity
- Think creatively, try new ideas and apply learnings
- Anticipate, embrace & adapt to change
- Expect and act with speed & simplicity
- Disciplined in Execution
- Planning and Organization
- Collaboration and Teamwork
- Good interpersonal and communication skills
- Effectively use IT tools such as MS- Excel, Power point and project management
- Ability to travel frequently : 20-30% of the time.
- May require to work on external meetings in the evening / weekend
Qualifications & Experience Required:
- Bacheloru2019s degree. Advanced degree (MBA, M. Pharm, or equivalent) is preferred.
- 4-7 yearsu2019 experience in Brand Management preferably in pharma industry is a requirement for Senior Brand Manager role.
Job tags
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