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Digital Marketing Manager


Mindrops


Location

Delhi | India


Job description

Mindrops is looking for passionate Digital Marketing Managers with 4+ yrs of experience, who maintain our social media presence across all digital channels.

Skills

  • 4+ years of Digital marketing experience
  • Experience using CMS platforms and marketing automation solutions
  • Experience building, launching, and reporting on campaigns
  • The ability to multitask, prioritize issues/escalations, and manage projects simultaneously
  • Knowledge of SEO, email marketing, inbound/content marketing, website management, and digital advertising principles.

Roles & Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social advertising channels
  • Analyze and report on digital advertising and website metrics to increase lift and conversions
  • Assist with managing google analytics, both tactically and strategically to understand our online digital experience across the website and digital advertising channels
  • Manage website CMS activities including page creation/layout, website maintenance, on-page SEO, and recommending user experience updates
  • Support SEO strategy, work cross-functionally with content owners to define content, onsite, and keyword optimization strategies.

Must Have Qualities

  • Problem solver with a passion to self-learn
  • Combines problem-solving skills and a can-do attitude to overcome any obstacle
  • Willing to work independently with little or no supervision


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