Associate Digital Marketing Manager
Location
Gurgaon | India
Job description
About Company
At Airtel Digital, we are transforming from a telecom giant to a digital force and changing how people consume entertainment, how companies manage their assets to how cities use energy. Today, our work goes beyond telecom -- we build products that entertain and inform, connect devices to the internet, enable businesses to securely harness the power of their data, and empower individuals with instant access of formal credit from reputed institutions. With a remarkable team of talent led by eminent industry leaders, our goal is to expand our people power and deliver solutions that truly enrich the lives of our customers. There could not be a better time to join us and be a part of this incredible journey…
Key Responsibilities - Lead Performance Marketing for assigned business unit of Airtel
- Create growth strategy to drive customer acquisition, retention, engagement, and retargeting for web and app across channels: Google, Meta & any upcoming channels
- Work with agency/ partners/ internal teams to deliver this strategy
- Do budget planning, metrics reporting and strategy changes basis performance
- Drive account effectiveness through continuous exploration of new channels, communication testing (A/B), innovation using different platforms and new products/formats
- Deliver on user growth target while maintaining efficiency on CACs and CPTs
- Ensure attribution setup and tracking across campaigns
- Scout and implement industry best practices working alongside internal product, marketing and analytics teams
- Work with different teams to optimize journey, communication, creatives
- Manage relationships with external partners including agencies, vendors, and publishers.
Desired Profile - Educational Qualification: MBA/Engineer with minimum 2 years of experience in digital marketing role
- Hands on experience on running campaigns across Google Search, Display, Facebook, Third Party App, App Campaign and Social Channels
- Familiarity with website analytics tools (e.g. Google Analytics) and App analytics Tool (e.g., Appsflyer/Branch)
- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics
- Ability to work in performance focused environment and ability to manage multiple work-streams
- Experience is managing agency teams to delivery on performance goals
- Excellent team player with good written and verbal communication skills
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