Location
Secunderabad | India
Job description
Job Title: Google Ads Specialist
About Us:
Tutorac is an innovative online Ed-Tech platform that solves various tutoring and learning problems, all at one place. We offer video courses to help academic students ace their exams and young professionals to learn in-demand skills. Top experts from academia and industry create and teach our courses, providing learners with proven techniques and expert insights. When it comes to the learning experience, we are redefining what online learning can be.
Job Description:
As a Google Ads Specialist, you will play a crucial role in driving user acquisition, maximizing ad performance, and optimizing campaign strategies. You will be responsible for managing and optimizing Google Ads campaigns, identifying new opportunities, and implementing data-driven strategies to achieve our marketing objectives. The ideal candidate should have a solid understanding of the EdTech industry, strong analytical skills, and a proven track record of delivering results through Google Ads.
Responsibilities:
- Develop and execute effective Google Ads campaigns, Meta Ads to drive user acquisition, lead generation, and conversion rates.
- Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.
- Monitor and analyze campaign data, identify trends, and provide actionable insights to improve ad performance and ROI.
- Perform A/B testing and implement optimization strategies to continuously improve campaign effectiveness.
- Collaborate with the marketing team to align campaign objectives with overall marketing strategies.
- Stay up-to-date with industry trends, new features, and best practices related to Google Ads.
- Track and report on key performance metrics, providing regular updates on campaign progress and effectiveness.
- Manage campaign budgets effectively, ensuring optimal allocation and performance within allocated budget.
- Collaborate with cross-functional teams, including designers and copywriters, to develop compelling ad creatives.
- Stay informed about the competitive landscape and adjust strategies accordingly to maintain a competitive edge.
Requirements:
- Bachelor's degree in Marketing, Advertising, or a related field.
- 3 to 4 years of experience in managing and optimizing Google Ads campaigns, preferably within the EdTech or related industry.
- Proficient in Google Ads and Google Analytics, with a strong understanding of campaign management, targeting, and optimization techniques.
- In-depth knowledge of keyword research tools and competitive analysis.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Experience with A/B testing and conversion rate optimization.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Detail-oriented, with a strong focus on accuracy and quality.
- Google Ads certification is a plus.
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