Develop optimization strategies that increase the company's website search engine results rankings
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Research and implement search engine optimization recommendations
Create and execute link building strategy
Determine measurable goals that demonstrate improvement in marketing efforts
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Conduct page optimization for search engine marketing Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
