Content Marketing Manager
Location
Bangalore | India
Job description
About VAP Group
Who are we
One stop destination for all blockchain solutions .We are adept at assisting all blockchain efforts, including ICO, STO, NFT, DeFi and IEO and FinTech, flourish in an intensely competitive and extremely volatile market with our knowledge of and expertise in all industry fundamentals.
We strive to make your visions for blockchain projects a reality and offer multi-chain services to help you better serve your clients and create enduring brand recognition and consumer loyalty.
We have highly qualified experts in Blockchain marketing, recruiting, media management, press releases, conference production, and other services.
This position pertains to one of our business segments, namely CryptoNewsZ .
We are hiring for Content Marketing Manager for CryptoNewsZ which is a pioneer news media house covering news & events from the crypto and blockchain industry
Requirements
Who are we looking for
Cryptonewsz is seeking a skilled and experienced Content Marketing Manager with a strong background in blockchain and cryptocurrency. The ideal candidate will be responsible for developing and executing content marketing strategies to promote Cryptonewsz, drive audience engagement, and support business objectives.
Roles and Responsibilities:
Content Strategy:
- Develop and execute a comprehensive content marketing strategy aligned with Cryptonewsz's brand, goals, and target audience.
- Create a content calendar that includes blog posts, articles, videos, infographics, and other multimedia content.
Blockchain and Cryptocurrency Expertise:
- Stay informed about the latest trends, news, and developments in the blockchain and cryptocurrency industry.
- Translate complex blockchain concepts into engaging and accessible content for a diverse audience.
Content Creation:
- Oversee the creation of high-quality, informative, and engaging content that showcases Cryptonewsz's expertise in the blockchain space.
- Collaborate with writers, designers, and multimedia producers to develop a variety of content formats.
SEO Optimization:
- Optimize content for search engines to increase organic visibility and drive traffic to Cryptonewsz's digital platforms.
- Conduct keyword research and implement SEO best practices in content creation.
Distribution and Promotion:
- Develop strategies for distributing and promoting content across various channels, including social media, email, partnerships, and more.
- Collaborate with the marketing team to ensure content is aligned with overall promotional efforts.
Performance Analysis:
- Track and analyze content performance metrics using tools such as Google Analytics and social media analytics.
- Use data insights to refine content strategies and improve engagement.
Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in content marketing, with a focus on blockchain and cryptocurrency.
- Strong understanding of blockchain technology and the cryptocurrency ecosystem.
- Excellent writing and editing skills, with the ability to create compelling and informative content.
- Knowledge of SEO best practices and experience optimizing content for search engines.
- Experience with content creation tools, CMS platforms, and multimedia production.
- Strong analytical skills and the ability to use data to inform content strategies.
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