Social Media Marketing Specialist

Location

Ahmedabad | India

Job description

Job overview:

1. The ideal candidate must have hands-on experience building consumer facing brands with high emphasis on social media & community marketing management. 

2. This role requires a strong command of language and writing skills. 

3. Up to date knowledge of platforms like YouTube, Instagram, LinkedIn, Pinterest, etc.

 4. Identify (internally/externally) & develop strong relations with community members i.e., Architects, Interior & Landscape Designers, etc. for podcast shows & User Generate Content

Responsibilities:

Social Media -

• Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories
• Crafting and managing monthly/quarterly/yearly content calendar for social media channels – Topical calendar, platform content calendar and ongoing campaign plan
• Manage hygiene, personality and tonality of brands on social media across all channels in sync with the guidelines
•  Manage social media shoots for developing content for products, collaborations, behind-the-scene content, etc. in partnership with brand management, sales and creative team
• Develop latest formats and effective social media assets
• Identifying content amplification opportunities on social media (Real-time trends, memes, collaborations, etc.)
•  Conceptualize all type of content, in line with the social media calendar
• Be willing to answer any questions posted by the users/readers
•  Track, analyse, report and optimize social media performance 
• Grow engagement & analyse competitor's activities 
• Own the brand's Online Reputation Management – track sentiment analysis, and ensure effective resolutions to negative conversations

Community Development -

• Develop strong community to build brand advocacy, consideration and enable desired action of commerce through content.
• Develop & design community outreach program across brands
• Cultivate and maintain relationships with bloggers, vloggers and social media influencers
• Do regular podcasts and live sessions with the Architects, Interior & Landscape Designers
• Track and monitor competition in the influencer campaigns and influencer utilization
• Map influencer share of voice (SOV) on a monthly basis with respect to Reach, Engagement, views and shareability
• Participate and manage the social communities they're a part of - ensuring that they're well connected to the influencer networks

Requirements: Skills & Qualifications

• Bachelor's or Master's degree in marketing or a related field
• Strong hold on brand storytelling, creative thinking and appetite to experiment
• Minimum of 2 years of professional experience as a Social Media & Community/Influencer Marketing Manager or in a related role – digital content publishing
• Proficiency in using content management systems and other relevant tools
• Strong attention to detail and the ability to work independently or as part of a team
• Strong time management and organizational skills
• Outspoken and a communication enthusiast who can easily build relations

NOTE: Freshers may also apply.

Attention: Share portfolio, and a few samples of your best work

Job tags

Salary