Performance Marketing Specialist

Location

Ahmedabad | India

Job description

Job Brief

We are currently hiring a Performance Marketing Specialist with a successful track record to drive revenue, user acquisition, and brand awareness.

Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan for Facebook Ad Manager and Google Ads
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Implementing A/B testing and conversion rate optimization
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid channels
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Staying updated with the latest performance marketing trends and technologies

Key Requirements

• You have a degree in Marketing, Engineering, or a related field
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver

Job tags

Salary