Location
Kochi | India
Job description
We are looking for candidates with a minimum of 4 years experience in Digital marketing.
Responsibilities - End-to-end campaign management on major paid channels like Google Search, Google
Display, YouTube and Meta ads
- Research and execute key aspects of the paid campaign such as audience research, account
structure, etc
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate
Requirements And Skills - Minimum 4 years of hands-on experience in ROI/performance-driven search engine
marketing (SEM), Display, Meta, and other ad platforms strategies and techniques
- Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and convert
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and
measurement
Job tags
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