Raw Experiences Hospitality
Location
Bangalore | India
Job description
The Food & Beverage Marketing Manager will lead all marketing initiatives relating to Raw Experiences’ at Lotus Hospitality food and beverage business.
Responsibilities Monthly Calendarized Plan of Activations : Social media, On ground and Online aggregators Drive initiatives in coordination with Beverage & Food operations for ensuring strong PR. Build CRM : Leverage WhatsApp messaging tools and email database campaigns to increase visitation and ensure repeat business. Work closely with the Event agencies, Night Club promoters & Party organizers for meeting the sales goals. Create marketing partnerships and promotions with like minded brands (F&B/Non F&B), & suppliers that drive revenue and access new audiences. Inhouse Content creation (static creatives, dynamic content, reels & videos) and manage, monitor all digital marketing campaigns and traditional on ground activation Source & Build a strong and engaged influencer program. Oversee all reputation and citation management on Google, Zomato & other online review & rating platforms. Proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries. Measure performance of all marketing programs and communicate results to management. Qualifications 4-5+ years professional experience in food and beverage marketing; experience in Bangalore preferred Strong proficiency in working on adobe photoshop, MS Suite inc. Teams, SharePoint, etc & knowledge of leading software for creating reels The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry. Strong project management skills, able to work in a (very) fast-paced environment, multi-task and prioritize, deliver ROI. Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics. Team player, willing to do anything to get the job done. Must understand reservation booking systems and 3rd Party ordering platformsJob tags
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