SEM/PPC Executive - Gandhinagar

Location

Gandhinagar | India

Job description

We are looking for a tech-savvy search engine marketing specialist to manage our PPC marketing campaigns. As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

To be a successful SEM specialist, you should possess a strong understanding of SEM techniques and excellent marketing skills. A top-notch SEM specialist should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

Search Engine Marketing Specialist Responsibilities:

• Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
• Conduct market research on keywords, consumer trends, and competing brands.
• Analyzing and interpreting research and analytic data to inform the marketing strategy.
• Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
• Implementing PPC advertising campaigns and PPC best practices.
• Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
• Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
• Coordinating with the designers and writers to ensure that all content is aligned with PPC best practices.
• Generating performance reports and analytics for presentation and review.
• Keeping up to date with the latest advancements in search trends, PPC strategies

Search Engine Marketing Specialist Requirements:

• Bachelor's degree in marketing, communications, or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
• Strong understanding of SEM / PPC techniques and best practices.
• Basic understanding of HTML, CSS, and JavaScript.
• Exceptional research and analytic skills.
• Excellent computer skills with programs such as MS Office and Google Suite.
• Exceptional written and verbal communication skills.

Job tags

Salary