Product Marketing Specialist

Location

Ahmedabad | India

Job description

About Appitsimple Infotek

Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo – a virtual phone system, and SoftwareSuggest – a software recommendation platform.

We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.

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About SoftwareSuggest

SoftwareSuggest is a leading software recommendation platform, revolutionizing how businesses find the best software solutions. Established in 2014, we provide expert insights and reviews, guiding users to make informed decisions. Our mission is to simplify software selection and help companies thrive with the right tools for success.

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About CallHippo

CallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.

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About Control Hippo:

ControlHippo is a WhatsApp engagement platform that revolutionizes how businesses connect with customers. With Control Hippo, businesses can effortlessly access their WhatsApp business account from a unified platform, efficiently handling incoming queries and establishing meaningful connections with prospects.

Control Hippo also helps with the following -

-Customer Support

-Lead Generation

-Order Management

-Marketing Campaigns

-Surveys and Feedback

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Job description

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Responsibilities

• Study company product &translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies & craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Strategize and execute email campaigns, advertising, webinars, trade shows, social media, and more
• Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets
• Strategize market place ranking and lead generation from market place like Hubspot, pipedrive etc.

Requirement

• Proven experience as a Product Marketer
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Analytical mind and strong quantitative skills

Job tags

Salary