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Assistant Director, Marketing


Acuity Knowledge Partners


Location

Bangalore | India


Job description

Acuity Knowledge Partners

Acuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000 analysts and industry experts, combined with proprietary technology, supports more than 500 financial institutions and consulting companies to operate more efficiently and unlock their human capital, driving revenue higher and transforming operations. Acuity is headquartered in London and operates from 10 locations worldwide.

The company fosters a diverse, equitable and inclusive work environment, nurturing talent, regardless of race, gender, ethnicity or sexual orientation.

Acuity was established as a separate business from Moody's Corporation in 2019, following its acquisition by Equistone Partners Europe (Equistone). In January 2023, funds advised by global private equity firm Permira acquired a majority stake in the business from Equistone, which remains invested as a minority shareholder.

For more information, visit

Acuity Knowledge Partners

Acuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000 analysts and industry experts, combined with proprietary technology, supports more than 500 financial institutions and consulting companies to operate more efficiently and unlock their human capital, driving revenue higher and transforming operations. Acuity is headquartered in London and operates from 10 locations worldwide.

The company fosters a diverse, equitable and inclusive work environment, nurturing talent, regardless of race, gender, ethnicity or sexual orientation.

Acuity was established as a separate business from Moody's Corporation in 2019, following its acquisition by Equistone Partners Europe (Equistone). In January 2023, funds advised by global private equity firm Permira acquired a majority stake in the business from Equistone, which remains invested as a minority shareholder.

For more information, visit

Basic Information

Position Title - Assistant Director

Experience Level -10+ years

Department - Sales & Marketing

Location - Bangalore

Position reports to - Associate Director, Marketing

Job Purpose

The inside Sales representative will closely work with senior sales/business development and delivery operations leadership teams at Acuity Knowledge Partners and will support sales growth and help increase companies profitability. He/she should be a thorough sales enthusiast and willing to stretch based on business requirements for acquiring new clients and growth with effective inside sales support strategies.

Job Purpose

We are looking for a technology product-marketing manager to develop and execute marketing strategies to increase out tech products awareness and adoption. If you are a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving go-to-market (GTM) strategies, you are just who we are looking for. In this role, you will be responsible for developing a comprehensive GTM strategy for our new technology solutions and driving it across various regions.

You will closely collaborate with cross-functional teams, including product development and management, business development, inside sales, and business delivery teams, to drive new client acquisition goals through innovative campaigns and demand generation programs, drive social media marketing initiatives, drive content strategy and execution, contribute to global PR and communications goals.

Key Skills

  • Master's degree in marketing, business administration, or a related field (MBA preferred)
  • 10 - 12 years of experience in global integrated marketing, preferably in the BFSI, IT/ITES and Fintech with proven ability to grow the business, acquire new customers, lead market expansion via marketing and branding activities.
  • B2B tech solutions/services marketing
  • Product GTM, Tech solutions GTM strategy formulation and execution
  • Content management and Content marketing
  • Demand generation and paid campaign management
  • Lead generation, lead nurturing and email marketing
  • Exposure across all formats of Events and Conferences
  • SEO and SEM, Social media marketing
  • Marketing analytics and Reporting
  • Analyst interaction and Influencer marketing
  • Global stakeholder management
  • Budget and program management skills
  • Excellent communication skills

KEY COMPETENCIES

  • Lead technology marketing and go-to-market for Acuity be-spoke data and technology solutions targeted at global banks, asset managers, hedge funds, investment banks, private equity etc.
  • Responsible for developing solution and product positioning and messaging that resonates with banking and financial services customers.
  • Develop and execute the GTM strategy for Acuity technology solutions covering North America, EMEA and APAC regions keeping in mind the regional market dynamics, competitive landscape, and customer insights.
  • Create traction with large accounts for cross-sell and up-sell Acuity technology solutions
  • Collaborate with product management to understand the features, capabilities, and value propositions of our technology solutions and effectively translate them into compelling marketing messages and positioning.
  • Create and manage marketing campaigns, including online and offline channels, to generate demand and drive brand awareness for our technology solutions.
  • Develop comprehensive marketing collateral, including sales enablement materials, case studies, white papers, and product presentations, to support the sales team in effectively positioning and selling the technology solutions.
  • Track and analyze key performance metrics to evaluate the success of marketing campaigns and initiatives, providing recommendations and adjustments as needed.
  • Identify impactful events and conferences for branding, visibility and showcase thought leadership.
  • Collaborate with the content and digital marketing teams to develop impactful content and drive lead generation efforts for our technology solutions.
  • Act as a subject matter expert for the technology solutions, providing thought leadership and training to internal teams

BEHAVIORAL COMPETENCIES

  • Proven track-record of developing and executing successful GTM strategies for technology solutions in a global context.
  • Strong understanding of technology market trends, customer behaviors, and competitive landscapes.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and regions, globally.
  • Demonstrated experience in developing and delivering impactful marketing campaigns across diverse channels.
  • Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.
  • Proficiency in project management and ability to manage multiple projects and priorities simultaneously.
  • Self-motivated and results-driven with a keen eye for detail and a passion for innovation.
  • Willingness to travel domestically and internationally as required.


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