Digital Marketing Expert

Location

Bhubaneswar | India

Job description

Digital Marketing Expert

Experience :

3 - 8 years

Salary :

As per experience/expertise

No. of Openings :

02

Mandate Skill Set

– Understanding of Digital Marketing Concepts, and should be familiar with SEO marketing techniques.

– Google Analytics, Web Analytics Tools, Google Advertising

– Good analytical skills to analyze and measure the effectiveness of digital campaigns.

Preferable Skills

– Understanding of how Digital integrates with the overall Marketing strategy and helps with brand identity, engagement all the way to creating demand in the market for the products and services.

– Knowledge and understanding of technological trends.

– Good interpersonal skills to communicate effectively and collaborate with different teams.

Roles and Responsibilities

– Assist in the formulation of strategies to build a lasting digital connection with customers.

– Support in the planning and execution of all the SEO, web, social media, email and display marketing campaigns for the marketing team.

– Working collaboratively with core marketing, product marketing, product and sales team and a relentless focus on what is best for the consumer, and the organization.

– Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc,) in line with brand building and positioning strategies.

– Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

– Be actively involved in SEO efforts (keyword, image optimization etc.), Keeping up-to-date with trends in social media.

– Assist and proactively support in preparation of newsletters and promotional emails and organize their distribution through various channels.

– Assist the content writer and provide creative ideas for content marketing and updating of Riaxe and child websites.

– Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

– Acquire insight in online marketing trends and keep strategies up-to-date.

Educational Requirement

– Graduation / Marketing Related Qualification

– Digital Marketing Certification (preferred, but not required)

Behavioral Competencies

– Passion for Digital Marketing

– Self motivated

– Positive minded with a go getter mindset

– Ability to multitask and work in a fast paced environment, proactive, methodical, and capable of keeping multiple projects ongoing at the same time.

– Leadership skills

Job tags

Salary