Location
Bangalore | India
Job description
About Role : This exciting role of a SFMC Analyst requires you to plan, manage and prioritise timely delivery of complex SFMC solutions for our global brands. Your expertise of salesforce would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.
Responsibilities
- Experience on digital development skills and experience (landing pages, banners, etc.)
- Experience dev skills in HTML, CSS & SQL
- Experience working with mobile and web templates
- Quick learner with the ability to adapt to new technologies and tools.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Familiarity with omni-channel marketing campaigns, including email, mobile, social, and web channels.
- Knowledge of data engineering principles and their application in campaign execution is a plus.
- Strong problem-solving skills
- Past experience in Email development
- Analytical mindset with the ability to analyze campaign performance data.
- Familiar with ad publishers (e.g. Salesforce, Engage) is a plus.
- Proven experience with modern web standards and cross-browser compatibility issues
- Photoshop, Sketch proficiency required to manipulate assets
- Exposure to JavaScript and CMS (e.g. Drupal and/or WordPress) is a plus.
Qualifications
- Minimum of 2 to 5 years in a SFMC technical role, Perform campaign build and execution on SFMC or similar platforms as per requirements.
- Take ownership of all campaign activations and ensure their successful execution.
- Execute omni-channel marketing campaigns, including email, mobile, social, and web channels.
- Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization.
- Perform meticulous quality checks before activating customer journeys.
- Troubleshoot and debug issues related to customer journeys, data, or email deliverability.
- Have knowledge of CRM platforms such as Salesforce Marketing Cloud or Braze.
- Possess a basic understanding of data engineering principles.
- Entering and tweaking HTML, CSS, custom Personalization Language (AMPScript, Liquid etc.) for proper deployment in Salesforce Marketing Cloud.
- Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
- Monitor campaigns to ensure deliverability and optimal performance.
- Work efficiently and optimize campaign execution on CRM platforms.
- Collaborate with cross-functional teams, including data engineering, email, content, and design teams, to ensure seamless campaign execution.
- Manage multiple tasks simultaneously and meet appropriate deadlines.
Skills/Competency:
- Proactively develops relationships with a wide variety of people.
- Deals comfortably with the uncertainty of change.
- Deals constructively with problems that do not have clear solutions or outcomes.
- Continually scans the environment for technology breakthroughs.
- Works with people to establish explicit performance standards.
- Is completely on top of what is going on and knows where things stand.
Job tags
Salary
