Performance Marketing Specialist

Location

Mumbai | India

Job description

Greetings from FASHION TV / FTV

Fashion TV is urgently hiring for Performance Marketing Specialist (MUMBAI based candidates only)

World s Largest Fashion Brand backed with most viewed proven and stable highend Luxury Fashion and Lifestyle Media House.

Location: Santacruz (W) Mumbai

Work From Office

Immediate Joiners required preferably

Interested candidates can share their profiles onor share on

• Some Fashion TV Key Facts:
• 12 24 hrs dedicated Fashion & Lifestyle channels.
• 23 years of existence.
• UHD channel.
• Available on leading OTT platforms all over the world.
• 100 plus of new content every week.
• 2 Billion Viewers.
• 250 Cable Satellites.
• 193 Countries.
• 500 Million Households.
• 10 Million Public TV Sets in Public Places.
• 5M website hits per month.
• Fashion TV App gets 500K Subscribers & 35K installation per Month.
• Fashion TV You Tube Channel has 65M Views & was viewed for 90M minutes.
• 4.5M plus likes on Facebook & 12M views per week.
• 300K Followers on Instagram & 125k Organic Reach Per Month.

Key Responsibilities:

1. Develop and execute comprehensive performance marketing strategies to achieve business goals including but not limited to customer acquisition lead generation and revenue growth.
2. Plan execute and optimize paid advertising campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads Twitter Ads and other relevant channels.
3. Conduct keyword research ad copy creation and A/B testing to improve campaign performance and drive maximum ROI.
4. Monitor and analyze campaign performance metrics regularly including CTR CPA ROAS and conversion rates to identify areas for improvement and optimization.
5. Collaborate with internal teams including design content and product teams to create compelling ad creatives and landing pages that resonate with the target audience.
6. Stay uptodate with industry trends best practices and emerging technologies in performance marketing to ensure our strategies remain innovative and competitive.
7. Implement tracking and attribution methodologies to accurately measure the impact of performance marketing efforts on overall business objectives.
8. Provide regular reporting and insights to stakeholders on campaign performance key metrics and actionable recommendations for improvement.
9. Work closely with external agencies and vendors to manage relationships negotiate contracts and ensure deliverables are met within budget and timeline constraints.
10. Identify new opportunities for growth and expansion through performance marketing channels and present recommendations to senior management.

Working days Mon to Fri (9.30am to 6.30pm)

performance marketing,facebook,metrics

Job tags

Salary