Search Engine Marketing Analyst
Location
Ahmedabad | India
Job description
Company profile: Media NV was established in the year of 2014. Our headquarter is in North America. We are an MNC company, and we have an office in Ahmedabad.
Job requirement
Designation: SEM Analyst
Education qualification: BCA/MCA/B. Tech./M. Tech./B.SC.IT/BE Computer
Company website:
Job Location: Thaltej, Ahmedabad ( WFO )
Experience:
Must have a minimum of 2 years in Google Ads
Job Overview:
As an SEM Analyst, you will be responsible for developing, implementing, and optimizing paid search campaigns to meet business objectives. You will analyze data, identify trends, and make data-driven recommendations to improve campaign performance. Collaboration with cross-functional teams, staying updated on industry trends, and ensuring the alignment of SEM strategies with overall marketing goals will be integral to success in this role.
Responsibilities:
Campaign Strategy and Planning:
- Develop comprehensive SEM strategies aligned with business goals.
- Conduct keyword research and competitor analysis to identify opportunities.
- Set campaign objectives, budgets, and timelines.
Campaign Setup and Execution:
- Create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads.
- Write compelling ad copy and create relevant landing pages.
- Implement tracking mechanisms for accurate performance measurement.
Keyword Management:
- Proficiency in conducting keyword research using tools like Google Keyword Planner, Ubersuggest, SEMrush, or Moz.
- Regularly update and refine keyword lists based on performance data.
- Monitor and adjust bidding strategies to maximize ROI.
Ad Copy and Creative Testing:
- Develop and test various ad creatives to improve click-through rates.
- Analyze A/B test results and implement changes accordingly.
Conversion Tracking and Analytics:
- Implement conversion tracking mechanisms with Google Tag manager and utilize web analytics tools (e.g., Google Analytics) to measure campaign performance and provide insights.
Data Analysis and Reporting:
- Analyze campaign performance data using tools like Google Ads and Analytics.
- Generate regular reports highlighting key metrics, trends, and insights.
- Provide actionable recommendations based on data analysis.
Budget Management:
- Monitor and manage campaign budgets effectively.
- Optimize spending to achieve the best possible results within budget constraints.
Competitor Analysis:
- Stay informed about industry trends and changes in search engine algorithms.
- Conduct competitive analysis to identify opportunities and threats to fill the bridge gap.
Collaboration:
- Work closely with other marketing teams, such as SEO and content marketing, to ensure cohesive strategies.
- Collaborate with designers and developers to create effective landing pages.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing paid search campaigns.
- Google Ads Search Certification is mandatory and Bing Ads certification is a plus.
- Strong analytical skills with proficiency in data analysis tools.
- Excellent communication and collaboration skills.
- Detail-oriented and capable of managing multiple tasks simultaneously.
- Stay updated on industry trends and best practices.
Job tags
Salary