CRM Executive (Retention)

Location

Hyderabad | India

Job description

Location: Hyderabad 

Experience: 1-2 years.

This is NOT a customer support profile. 

Job Description:

• Develop the retention strategy, roadmap, and budget that will achieve targets and KPIs for specific cohorts.
• Highly numerate with excellent proficiency in Microsoft Excel
• Co-ordinate and brief the Digital Graphic Designer and Copywriter on upcoming marketing campaigns.
• Strategize CRM campaigns through various omnichannels like Push, SMS, email, and WhatsApp to produce relevant success metrics.
• Maximize revenue per customer/data record by re-engaging a dormant/inactive audience.
• Should have knowledge of marketing tools such as Mo-engage, clevertap, etc. with a good understanding of journeys and user properties.
• Manage CRM promotional and transactional campaigns.
• Work closely with the CRM analyst to report on the campaigns.
• Work closely with the Senior CRM Manager & the CRM analyst on developing initiatives to retain re-engage users.

Other skills

• Excellent verbal and written communication skills in English.
• Minimum 1-2 years of relevant work experience.
• Ability to show a track record in managing CRM calendars.
• Ability to connect with stakeholders and come up with ideal solutions.
• Ability to quickly learn and look for opportunities.
• Demonstrate passion for CRM, database, social and digital marketing.
• Work independently in a structured manner.
• Strong relationship management/interpersonal skills

Job tags

Salary