Social Media Data Mining Analyst
Location
Mumbai | India
Job description
Job Position : Social Media Data Mining Analyst
Location : Mumbai, India
Job Description:
We are seeking a talented and experienced Social Media Data Mining Analyst to join our team. The ideal candidate should have a strong background in extracting insights from social media data, identifying trends, and providing valuable information to support business objectives. With a minimum of 3 years of hands-on experience, the candidate will play a crucial role in understanding customer behavior, sentiment analysis, and optimizing our social media strategy.
Responsibilities:
- Social Media Data Collection:
- Collect and aggregate data from various social media platforms, including but not limited to Twitter, Facebook, Instagram, LinkedIn, and others.
- Implement data scraping and crawling techniques to gather relevant social media data.
- Data Cleaning and Preprocessing:
- Clean and preprocess social media data to ensure accuracy and reliability.
- Handle unstructured data and convert it into a structured format for analysis.
- Sentiment Analysis:
- Conduct sentiment analysis on social media content to understand public opinion and brand sentiment.
- Identify trends and patterns related to customer sentiment and feedback.
- Audience Insights:
- Analyze audience demographics and behaviors on social media platforms.
- Provide actionable insights to enhance customer engagement and marketing strategies.
- Competitor Analysis:
- Monitor and analyze social media activities of competitors.
- Identify opportunities and threats based on competitor trends and strategies.
- Trend Identification:
- Utilize data mining techniques to identify emerging trends and topics in social media conversations.
- Provide recommendations for content creation and marketing based on identified trends.
- Key Performance Indicators (KPIs) Tracking:
- Define and track relevant KPIs to measure the success of social media campaigns.
- Generate reports and dashboards to communicate performance metrics.
- Collaboration and Communication:
- Collaborate with marketing, customer service, and other teams to integrate social media insights into overall business strategies.
- Communicate findings and recommendations to both technical and non-technical stakeholders.
Qualifications :
- Bachelor's degree in Data Science, Marketing, Communications, or a related field.
- Minimum of 3 years of experience in social media data analysis.
- Proficiency in using social media analytics tools and platforms.
- Good to have programming skills, preferably in Python or R.
- Familiarity with natural language processing (NLP) techniques for sentiment analysis.
- Excellent communication skills and the ability to present complex data findings in a clear and actionable manner.
- Creativity and curiosity to explore innovative ways of leveraging social media data for business insights.
If you are passionate about understanding and harnessing the power of social media data to drive business success, we invite you to apply for this exciting opportunity.
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