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Location

Mumbai | India

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Job description

a) Proficiently manage Google Adwords aggressively for ROI driven campaigns and to reach out to relevant target group

b) Execute tests collect and analyze data identify trends and insights in order to achieve maximum ROI in paid campaigns

c) Track report and analyze website analytics to uncover insights to drive new initiatives and campaigns

d) Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies

e) Optimize copy and landing pages for marketing campaigns. Work with Brand Creative and Category teams to create and optimize creatives required for marketing campaigns.

f) Perform ongoing paid keyword discovery expansion and optimization

g) Research and analyze competitor advertising links

h) Discover and explore new sources of marketing through the online medium

i) Work with SEO partners to drive traffic revenue and acquisitions through Organic traffic

j) Work with retargeting partners across different

Experience & Skills: Minimum of 2 years work experience Ability to communicate strongly Hindi and English Deep knowledge of applicable law Individual must be able to work under pressure and delviver as he/she may need to work on multiple agreements/tasks at one time High levels of organization (being organized) is requied for this role Previous FMCG, healthcare or consumer packaged foods is preferred

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Job tags

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Salary