Senior Analyst - Market Research

Location

Secunderabad | India

Job description

We are looking for a team member to support our analytics team based out of US. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines.

• It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across different franchises.
• This role is responsible for executing Immunology global market research projects and managing a consistent, timely market research process across global products. This includes finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings
• The role requires a close partnership with market researchers based in the US and EU, as well as external agencies that manage panels and collect data on our behalf.

People:

• Maintain effective relationship with the end stakeholders within the allocated GBU and tasks - with an end objective to develop education and communication content as per requirement
• Actively lead and develop SGH operations associates and ensure new technologies are leveraged
• Initiate the contracting process and related documents within defined timelines; and
• Collaborate with global stakeholders for project planning and setting up the timelines
• Performance indicators: Feedback from (end stakeholders) on overall satisfaction
• Weightage: 20%

Performance:

• Translates understanding of brand and business needs & beliefs into potential hypotheses, and ensures effective analytical approach for testing hypotheses to find most relevant insights across quantitative MR projects
• Draft research materials (such as questionnaire, discussion guide, stimuli, etc.) to help address the key business objectives.
• Manage market research / programming and fielding vendors.
• Analyze quantitative/qualitative primary market research data to address the key business objectives.
• Develop an impactful PowerPoint presentation and accurately report insights and recommendations.
• Synthesize insight from multiple reports to highlight key brand insights and recommendations for enabling business decisions
• Own methodology instrument design for market research projects for addressing the key business objectives based on guidance provided by key stakeholders
• Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
• Prior experience to apply advanced statistical knowledge / survey programming expertise to solve a business problem
• Able to present key insights & recommendations to stakeholders in an engaging way (when appropriate)
• Partner with market research lead across the Sanofi based primarily, but not exclusively, in the US, for high quality execution and on time delivery of the market research projects
• Drives and leads project management through various phases of the project including kick-off, execution, insight generation and data visualizations
• Coordinates feedback on research materials development (e.g. screeners, questionnaires) across key market stakeholders before project initiation
• Participates in relevant project scoping discussions led by market research lead to understand and finalize key business questions and market research needs overall
• Collaborate with research vendor and Sanofi and Regeneron market research leads to develop, share final report and to provide recommendations
• Learn Sanofi compliance requirements and internal processes to initiate new market research projects and then ensure projects are executed compliantly and lead to on time delivery
• Provide appropriate context for study findings based on prior market research, including secondary sources
• Performance indicators: Adherence to timeline, quality target
• Weightage: 50%

Process:

• Contribute to overall quality enhancement by ensuring high scientific standards for the outputs
• Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
• Refresh report on frequency/cycle basis (weekly / monthly / quarterly / annually) , along with QC checks for each refresh
• Use latest tools / technologies / methodologies and partner with internal teams to provide support on all sort of regular and adhoc market research activities such as insights distillation, report generation, insights mining etc.
• Ability to work cross-functionally, gather requirements, analyse data, and generate insights and reports that can be used by the GBU
• Performance indicators: Feedback from stakeholders on satisfaction with deliverables Adherence to plan/calendar
• Weightage: 25%

Stakeholder:

• Work closely with global teams and/ external vendors to ensure the end-to-end effective project delivery of the designated publication/medical education deliverables also to prioritize work and deliver on time-sensitive requests
• Be able to provide and defend gathered intelligence, methodology, content, and conclusions to the global leadership in a clear, concise format
• Performance indicators: Feedback from stakeholders on satisfaction with deliverables
• Weightage: 5%

About you

• Experience :
  • 5-7 years of experience in pharmaceutical product Market Research.
  • Experience with an pharma therapy area is preferred.
  • In-depth knowledge of analysis techniques and use of different approaches;
  • Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques
• Soft skills : Strong learning agility; Ability to manage ambiguous environments, and to adapt to changing needs of the business; Good interpersonal and communication skills; strong presentation skills a must; Team player who is curious, dynamic, result oriented and can work collaboratively; Ability to think strategically in an ambiguous environment; Ability to operate effectively in an international matrix environment, with ability to work across time zones; Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques
• Technical skills :
  • Strong quantitative, research, and data analytical skills
  • Knowledge of statistical and programming tools (SPSS, Q, or similar)
  • Experience in statistical approaches, including conjoint, MaxDiff, linear regression, correlation, factor and cluster analyses a plus; Advanced MS-office skills (MS-Excel and MS-PowerPoint)
  • Slide creation skills a plus (i.e. ability to bring creativity to slides vs. text and data heavy-driven slides)
  • Experience of using analytical tools like Power BI, Qliksense, Tableau, Smartsheet, and Alteryx etc;
  • Expert knowledge of Excel and proficiency in VBA
  • Experience of developing and managing dashboards
  • Project management abilities; capable of prioritizing and handling multiple projects simultaneously
  • An aptitude for problem solving and strategic thinking
  • Ability to synthesize complex information into clear and actionable insights
  • Proven ability to work effectively across all levels of stakeholders and diverse functions
  • Solid understanding of pharmaceutical development, manufacturing, supply chain and marketing functions
  • Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques
• Education : Advanced degree in areas such as Management/Statistics/Decision Sciences/Engineering/Life Sciences/ Business Analytics or related field (e.g., PhD / MBA / Masters); 5+ years of market research and analytics experience with demonstrated ability to think strategically in an ambiguous environment; Experience with an Immunology focus preferred
• Languages : Excellent knowledge in English and strong communication skills - written and spoken
• Other Requirement: Required to align to US EST work schedule to engage global insights and brand teams; This role is a sole contributor focused on development, delivery and communication of insights

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