Quantiphi
Location
Mumbai | India
Job description
Job Description:
Quantiphi is seeking a dynamic and results-driven Account-Based Marketing (ABM) Specialist to join our growing marketing team. The ABM Specialist will play a key role in developing and executing account-specific marketing strategies to drive engagement, pipeline growth, and revenue for our key accounts. Job Requirement: Work Location- Mumbai/ Bangalore ● Bachelor's degree in Marketing, Business, or a related field. ● Proven 4-8 years experience in B2B marketing with a focus on account-based marketing. ● Familiarity with AI and technology industries is a plus. ● Strong project management skills with the ability to handle multiple projects simultaneously. ● Excellent written and verbal communication skills. ● Experience with marketing automation platforms and CRM tools. ● Analytical mindset with a data-driven approach to decision-making. Job Responsibilities: Strategy Development: ● Collaborate with sales and marketing teams to develop and execute account-based marketing strategies aligned with business objectives. ● Utilize AI and data-driven insights to identify high-value accounts and prioritize target segments. Campaign Planning and Execution: ● Create and implement targeted marketing campaigns for key accounts, leveraging various channels such as email, social media, webinars, and events. ● Develop compelling messaging and content tailored to specific industries and personas. Content Creation: ● Work closely with the content team to create personalized and relevant content for targeted accounts. ● Ensure consistent messaging across all touchpoints and campaigns. Analytics and Measurement: ● Establish KPIs for ABM campaigns and regularly analyze performance metrics. ● Use data and insights to optimize campaigns, improve targeting, and drive continuous improvement. Collaboration: ● Foster strong collaboration with sales teams to ensure alignment on account targeting, messaging, and campaign execution. ● Act as a liaison between marketing and sales to share insights and gather feedback.Job tags
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