eCommerce Shopper Marketing Manager

Location

Mumbai | India

Job description

This position will spearhead the marketing strategy for strategic eCommerce accounts - strengthening the Colgate & Palmolive brands on the eCommerce channel by planning and executing the right interventions in the shopper journey(s)

What would be the responsibilities for this role

1. Performance

• Own all media investments - including Search / Merchandising / Display for the given platforms across all brands
• Implement strong media ROI/RoAS metrics that tie in with category goals and account strategy
• Generate meta learnings via continuous experiments & T&Ls
• Maximize platform Bz. while continuously optimizing spends
• Build focus brands / NPIs by ensuring the right media mix / investments to get the flywheel moving

2. Content

• Implement cutting edge and engaging A+ content for all key brands/ focus categories to improve shopper conversion across platforms
• Constantly experiment, learn and improve all forms of online content (images, description, product title, reviews and ratings) to improve organic search
• Deploy solutions across paid, earned and shared media to ensure growth of Colgate brands
• Create the playbook for new launches and events by driving both performance and content specific to each account

3. Account Ownership

• Jointly own the Platform Bz. with KAMs
• Actively participate in the Joint Business Planning (JBP) process for relevant accounts and own the right KPIs to ensure strong Bz. growth
• Develop strong partnerships with platforms to unlock growth opportunities for our key brands
• Liaise with internal stakeholders - Brand / Finance / Supply chain etc to ensure smooth working and execution

4. Continuous upskilling

• Be apprised with latest happenings in the eCommerce industry - Be ahead of the curve always
• Understand the platforms and be up to date with evolving store formats (Assets/UI/UX changes etc) and interventions
• Be up to date with latest tools and technologies available in the market to maximize performance

What are the Key Result Areas

• Deliver Strong , industry leading growths for our brands
• Build and develop Oral Care Category by driving penetration
• Constantly Optimize spends to ensure healthy ROI / RoAS
• Shopper obsession Be the voice of the shopper in the organization
• Constantly learn and pivot basis the evolving shopper preferences via continuous T&L approach

What does the ideal candidate profile look like

• We are looking for someone with relevant eCommerce experience of building brands in consumer focused, best in class companies

• FMCG experience is preferred

Job tags

Salary