SEO- Keyword Research Automation - VP
Location
Mumbai | India
Job description
Job Description
Job Responsibilities:
- Develop process and procedures for SEO research and analysis.
- Perform high level keyword research to identify search opportunities that align with Chase's customer interests and digital experiences.
- Develop keyword segmentation logic in order to segment keywords based on product intent
- Provide SEO topic recommendations across all LOB in support of both Brand/Product pages and education center pages.
- Maintain keyword reporting structures within keyword tracking tools and while ensuring data quality standards are maintained.
- Maintain content categorization for reporting and analysis across multiple platforms ensuring all published data is categorized according to SEO and Customer Journey standards.
- Monitor and analyze SEO performance metrics using tools like Adobe Analytics, SEMrush, or similar platforms.
- Develop Python-based algorithms utilizing NLP techniques to cluster keywords effectively.
- Perform ad-hoc research and analysis in support of SEO strategy scope using SEO, Paid Search, and Adobe Analytics data.
- Operationalize SEO procedures including content gap analysis, internal link audits, topic ideation, competitive research, monthly performance scorecard, and other analysis
- Expected to develop operational efficiencies of scope deliverables in order to increase LOB support and scale in SEO deliverables.
- Stay updated with industry trends and search engine algorithm updates to adapt strategies accordingly.
Required Qualifications, Skills and Capabilities
- Bachelor’s degree in Computer Science, Data Science, or a related fieldProven experience (8 years) in SEO keyword research and analysis would be preferred
- Strong proficiency in Python programming language and experience with NLP libraries (NLTK, SpaCy, etc.).
- Experience in digital marketing is a must
Expertise in keyword clustering methodologies and their application to SEO strategies would be an added advantage - Experience with SEO tools such as Adobe Analytics, Brightedge, Screaming Frog, OnCrawl, and other analytics tool
- Excellent analytical, problem-solving, and communication skills.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Preferred Qualifications, Skills and Capabilities
- Building automations leveraging APIs would be preferred
- Solid understanding of SEO best practices, search engine algorithms, and ranking factors would be preferred
About Us
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
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