Annalect India
Location
Gurgaon | India
Job description
Job Title:
Analyst Programmatic Location: Bangalore/Hyderabad/Gurugram/Chennai/ Coimbatore/Mumbai This exciting role of a Analyst Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. This is an exciting role and would entail you to Implement and manage day-to-day programmatic buys in DV360, TTD, Amazon DSP in a selfservice manner. Includes, but not limited to, setting bid strategies, performance monitoring, identifying, and implementing optimizations (by target audience, content, geographic area, etc.), providing proactive recommendations and program insights. Deliver actionable audience and optimizationbased insights at agreed-upon cadence. Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals. Understand performance objectives and KPIs and develop successful programmatic strategies. Proactively learn advanced trading and optimization techniques across all preferred platforms. Strictly adhere to agreed quality and delivery timelines. You will be working closely with Global clients and account managers of our Media Services team. This role will report to the Manager of Media Services This may be the right role for you if you have: Minimum 3 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventory for large-scale clients. Preferred experience with Google platforms. General troubleshooting skills and strong attention to detail. Working knowledge of digital marketing: display, video, social and marketing analytics. Proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.Job tags
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