AgroStar
Location
Pune | India
Job description
Do you want to be part of a fast-growing tech startup building innovative and sustainable technology in the Agriculture sector and working on the projects that define the larger outcome for generation
About AgroStar: AgroStar is India's foremost AgTech start-up with a mission of #HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming & limited access to great quality farm inputs.
Today AgroStar provides full-stack solutions to millions of farmers across 6 Indian states via an omnichannel approach. Along the journey, we have built India's largest agronomy advisory center, a highly engaged digital farmer network with over 5 million users, and a retail network of 6000+ stores. These technology-enabled channels work together to help farmers produce better and achieve higher price realizations by providing appropriate advice, timely input delivery, and output market linkages.
In March 2022, we acquired INI Farms, and with this, we are now exporting our farmer's produce to over 32 countries across the globe.
With massive synergies across the value chain to unlock, we are excited about our next phase of exponential growth, while being more mission-focused than ever before! #HelpingFarmersWin!
Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit.
The Role:
As the Marketing Manager, you will:
· Establish brand and product positioning on the field, identify target audiences, and develop marketing plans and strategies across different channels and segments for multiple states
· Deploy successful marketing campaigns and own their implementation from ideation to execution, leveraging internal support and driving collaboration with the field marketing and sales teams
· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
· Oversee and approve marketing material, from hoardings, banners, and print collaterals
Qualifications we look for:
· Prior experience of 5+ years in the marketing field in the agriculture space.
· Experience of working in states like Uttar Pradesh, Madhya Pradesh and Bihar is an added bonus
· Willingness to travel
· Knowledge of cropping patterns and seasons is a must preferably Paddy, Maize, Mustard, Millet etc
Most importantly, we are looking for passionate intrapreneurs who want to work at the grass root level, drive impact in India's biggest sector & Help Farmers Win!
A bit more about us:
· The AgroStar Solution - as described by our farmers
· AgroStar Last Mile Delivery - from the lens of our partner, Brijesh Thakkar
· An orange farmer's story - Shri. Anil Deshmukh - Amravati, Maharashtra
AgroStar in the news:
· CNBC Startup Street - Interview with Shardul Sheth
· Series D Announcement - USD 70 Mn
· Banaskantha pomegranate farmer meet
Thanks.
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