Marketing Manager B2B Licensing

Location

Mumbai | India

Job description

Overview:

The Marketing Manager B2B Licensing plays a crucial role in developing and implementing strategic marketing initiatives for licensing products within the B2B market. This position is key in driving business growth expanding market presence and securing licensing partnerships to enhance brand value.

Location : Santacruz West Mumbai

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive B2B licensing revenue and market share.
• Conduct market analysis and identify licensing opportunities within the B2B sector.
• Establish and maintain relationships with key B2B clients and negotiate licensing agreements.
• Collaborate with crossfunctional teams to ensure successful implementation of licensing initiatives.
• Manage the marketing budget and optimize spending to maximize ROI.
• Lead the development of marketing materials and presentations tailored to B2B licensing partners.
• Monitor and analyze market trends competitor activities and customer insights.
• Oversee the development and execution of B2B marketing campaigns and promotions.
• Evaluate the performance of B2B licensing programs and make datadriven recommendations for continuous improvement.
• Coordinate and support licensing trade shows events and workshops.

Required Qualifications:

• Bachelors degree in Marketing Business Administration or related field.
• Proven experience in B2B marketing licensing or brand management.
• Demonstrated success in developing and implementing B2B marketing strategies.
• Strong understanding of licensing agreements contract negotiation and intellectual property rights.
• Excellent analytical skills and ability to interpret market data to drive decisions.
• Exceptional communication and negotiation skills for B2B relationship management.
• Proficiency in marketing analytics and CRM tools.
• Ability to manage multiple projects and prioritize tasks effectively.
• Strategic thinker with the ability to lead crossfunctional teams.
• Knowledge of legal and regulatory considerations related to B2B licensing agreements.

Thanks & Regards

Rahul Manager HRD

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strategic planning,market analysis,b2b sales,brand management,licensing,b2b,b2b marketing,management,negotiation,marketing agency,marketing channel management,product marketing

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