Assistant Manager - B2B Marketing and PR

Location

Mumbai | India

Job description

Job Summary:

About the Role:
B2B marketing within Linear entertainment works with Network strategy to land its narrative at scale using a combination of trade media, social media and events designed to address many agencies and clients at one time. He / she will be responsible for execution of the marketing agenda of the linear entertainment network. This incumbent in this role must focus on choosing the best vehicles for delivery of intended messaging decided by network strategy and sales leadership and works with third parties to execute the same. The incumbent will need to work out a plan in coordination with Central PR and Ad sales strategy team to ensure regular and consistent dissemination of messaging designed to highlight the virtues of advertising on Linear entertainment and its superlative associative value.

Context:
Disney Star as India’s No.1 broadcaster and entertainment network with a massive leadership advantage over competition has witnessed significant growth over the last few years in terms of viewership and audience engagement. The leadership edge is consistent across Hindi and regional language genres and our shows occupy most of the top 10 positions across markets. This position is expected to be part of the Entertainment Network Sales Strategy team which is pushing for a stronger linear entertainment narrative and enable frontline sales to extract greater share of ad spends.

Key Responsibilities:

• Develop a comprehensive marketing and PR plan for regular communication of messaging related to our linear’s PGC content including tentpoles, creative solutions as well as the overall value of linear TV advertising for brands.
• Use a mix of adverts, paid and organic PR, brand case studies, success stories & client testimonials to effectively land the linear entertainment narrative.
• Work with trade media partners (E4M, Afaqs, Ad Gully, Indian Television etc) to execute the delivery of various messages and specific brand case studies associated with the linear narrative consistently.
• Plan and execute marketing events based on various themes associated with specific categories (Auto, BFSI, D2C etc) or markets to deliver customized messages and build greater outreach with certain client segments.
• Leverage internal social media handles (Linkedin in particular) to create stronger network effects involving sales and client marketing teams and build greater advocacy & brand positioning.
• Plan and organize one-2-one agency roadshows to market our content and advertising solutions to media planners.

Performance Measures:

• Delivering high visibility and impact in roll out plan for specific narratives.
• Execute PR events & agency roadshows with excellence.
• Effective collaboration with Sales & PRS and Central PR teams
• Innovation in use of available PR platforms and tools
• Positive feedback from internal and external stakeholders

Qualifications:

• 5-6 years of work experience in B2B Marketing / Corporate Communications / PR
• Experience in leveraging social media marketing and online trade media
• Experience in working with trade media partners & media agencies
• MBA / Masters in Media / Mass Communication preferred

Personal Attributes:

• Strong marketing and editorial bent of mind
• Ability to deal with dynamic and fast paced internal & external environment and multiple stakeholders
• Effective at collaboration with multiple functions
• Non- linear thinking to provide out-of-box solutions
• Good understanding of Television & Digital Media is desirable
• Eye for detail and ability to meet deadlines
• Good communication, interpersonal, customer and problem-solving skills
• High energy levels and go-getter attitude

About Disney Star :

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

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