Flexmoney Technologies Pvt Ltd
Location
Mumbai | India
Job description
Company:
Flexmoney Technologies Pvt Ltd., Job Location: Mumbai Role : Lead – Analytics About Flexmoney: Flexmoney’s mission is to “Simplify and Democratize Consumer Credit” for the mass-market Indian consumer. Flexmoney enables banks, NBFCs and trusted lending partners to offer lender-branded, instant consumer finance/ EMIs at point of sale. Flexmoney owns and operates InstaCredTM, the largest BNPL network of online merchants and lenders with 45 Mn+ pre-approved user credit lines from multiple lending partners and over 68,000 online merchants (including marquee merchants such as Flipkart, Amazon, MakeMyTrip etc). We provide the technology infrastructure and point-of-sale merchant network distribution as a “Plug and Play” proposition to trusted lending partners. Lending partners can offer lender-branded, frictionless, point of sale purchase credit to any consumer via a “Plug and Play” integration. Merchants enable our payment mode to provide shoppers with an RBI-compliant, instant digital consumer finance payment option at checkout. Job Role: Lead the Business Analytics team for Flexmoney. Responsible for providing data driven insights that helps key stakeholders deliver higher value and enhance revenue KEY RESPONSIBILITIES: ● Candidate will lead the Business Analytics team for Flexmoney ● Responsible for network analytics on both sides of the InstaCred network i.e. Lender and Merchant networks ● Collaborate with Business, Product, Engineering, Operations and other stakeholders to create data-driven strategy for conversion ● Create a data analytics framework that is pivotal to making InstaCred NTB Marketplace successful by improving conversion and application approval rates ● Conversion and Funnel Analytics - analyse conversion & product funnels across different user journeys ● Analyse User Behaviour & Transaction data and recommend actions to improve Conversion and Monetization ● Campaign Analytics - Analyse Campaigns across different channels and customer segments ● Create Dashboards and Reports to help stakeholders with decision making ● Develop and build a framework for ‘Conversion Optimization Best Practices’ ● Work with internal teams to help build Cross Activation & Monetization strategies KNOWLEDGE/SKILLS/EXPERIENCE: ● Proficiency in SQL, R or Python, Dashboarding tools, Google Data Studio or similar tools ● Candidate should be proficient in MS Excel ● 7-8 years of relevant experience in Finance / Banking Industry ● Should possess knowledge of basic concepts of statistics and their application in product analytics ● Candidate should possess a strong understanding of Retail Lending ● Data-driven, structured problem solver with excellent communication skills ● Knowledge of how Ads platform and digital marketing works will be an added advantage ● Experience in using product analytics and tracking tools like GA, Clevertap, Mix Panel will be an added advantage ● Self-motivated and ownership driven individual ● Excellent analytical, communication, presentation and negotiation skills with cross-functional organizations, customers & stake-holdersJob tags
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