Scalent Solutions
Location
Gurgaon | India
Job description
We are seeking a results-driven and experienced Performance Marketing Manager to join our growing team. If you are passionate about driving business growth through strategic and data-driven marketing initiatives, we want to hear from you!
Responsibilities: - Develop, implement, and optimize advertising strategies on Meta and Google Ads to achieve business objectives. - Conduct thorough keyword research, audience analysis, and competitor benchmarking to inform campaign strategies. - Continuously monitor and analyze campaign performance metrics, identifying areas for improvement and implementing optimization strategies. - A/B testing of ad creatives, targeting options, and bidding strategies to enhance campaign effectiveness. - Stay abreast of industry trends, platform updates, and emerging technologies to ensure Perform remains at the forefront of digital marketing. - Proactively recommend and implement new features and opportunities to enhance campaign performance. - Work closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive and effective marketing campaigns. - Collaborate with the sales team to align marketing efforts with revenue goals. - Set, track, and achieve monthly revenue targets through effective campaign management and optimization. - Provide regular performance reports and insights to stakeholders. Requirements: - 3-5 years of experience in performance marketing, with a successful track record of driving measurable results. - In-depth knowledge of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing. - Strong analytical skills and proficiency in tools such as Google Analytics, Facebook Ads Manager, etc. - Excellent communication and collaboration skills. - Ability to adapt to a fast-paced and dynamic work environment.Job tags
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