Right Advisors Private Limited
Location
Kolkatta | India
Job description
Job Summary:
A Digital Marketing Manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns.
Their duties include researching, strategizing with other professionals and creating content for successful campaigns.
Responsibilities:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners. Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Create digital marketing campaigns. Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns. Prepare emails and newsletters to send to current customers. Launch promotional offers and events to attract new customers.
• Optimise the business website to increase online traffic. Follow best practices for social media marketing on different platforms.
Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyse digital data to measure marketing success
Education and Experience:
• Proven working experience in digital marketing.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking Graduate & PG At least 4-7 years above related experience required.
Digital Marketing,Social Media
Designation: Digitall Marketing Manager
Vacancies: 5
Experience: 5.0 Year(s) - 10.0 Year(s)
Job tags
Salary
Rs 5 - 14 lakhs p.a.
