GreyB
Location
Chandigarh | India
Job description
If you're a passionate storyteller, love crafting writing pieces with reader as a priority, and have a curious mind-set, then we're looking for you.
Job Profile: Product Marketing Manager Job Type: Fulltime Job Location: Mohali This role requires you to be amazing at researching, planning, and monitoring content campaigns. Can you stand in the shoes of our audience, people at the top of their industry and career, and understand their problems, challenges, their typical day, their goals? Can you use that to understand user journey and plan out content like you would plan a game of chess? Keep in mind, our audience is niche and hard to impress. If you’re not the kind of person who likes to dive deep into research and analytics, it’s going to be really tough for you. But if you’re creative enough, curious enough, and analytical enough, it won’t be as tough. And we would love to see you do it. What does this role look like? You should be an expert in planning content and inbound funnels, and should love experimenting new things and be obsessed with analysis. On a typical day, you will see yourself: Planning, monitoring and executing content campaigns Keeping things aligned with our brand voice and authority Analyzing the incoming traffic and leads and planning a conversion strategy You will be in touch with different teams to devise new content plans and to maximize the impact of already existing content on our website. A big part of this role needs you to spot needs and opportunities to get in front of our audience. You will be brainstorming ways to nurture them to become clients. You will also be working with multiple members of our Marketing team. You will see yourself working on email funnels, crafting landing pages, devising SEO plans, and being the hub of all our inbound marketing efforts. You should definitely have these skills: A solid background in inbound marketing in B2B space. And experience in the intellectual property industry will be preferred. Being focused on user journey, an in-depth understanding of various aspects of inbound marketing. From top of the funnel to the bottom, until final closing of leads. Great at audience and target market research. Should be able to understand brand positioning and the value propositions. Proficiency with CRM and email automation tools such as Hubspot, and Mailchimp Expertise in building SEO focused content campaigns, great knowledge of keyword research, and proficiency in tools like Semrush, Moz, Ahrefs Curiosity, hunger for spotting patterns and diving into details. Must be analytical by nature. You should understand, report, and derive insights from various tools (Hubspot, Google Analytics, Search Console, etc.) and create comprehensive content plans. Basic requirements for the role: Minimum 5-10 years of experience in working in marketing in B2B space Resourceful and team player. You should be great at problem-solving and leveraging your team’s skills to build something great. You should be excellent at writing. Great at analyzing, planning, and reporting your learnings.Job tags
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