Content Manager

Location

Pune | India

Job description

Role- Content Manager/Digital Content Manager

Location- Hybrid/Pune

Experience- 5+ years in Content management

Company- NotchUX design studio

About them:

Product design studio for visionary founders. We team up with founders to design end-to-end experiences for web, mobile, HDTV, and touch interfaces. We help founders build products from ground zero, and take the journey with them from 0 to 1000. Startups we've helped include Culture Machine, Treeni Inc, Cooliyo, Nurturey, APIDefender, Viber, Innspire, Uniken. We've helped innovators and visionaries at enterprises including VMware Tech Labs, Intel Research Labs, Dana Inc. on digital strategy, and innovation and defined the design for futuristic products and platforms.

Job Description:

Key responsibilities:

1. Content Strategy: Develop and execute a content strategy that aligns with the organization's goals and objectives.
2. Content Production: Manage the creation of various types of content, including newsletters, articles, blog posts, videos, social media content, and more.
3. Content Distribution: Plan and implement the distribution of content through various channels such as websites, social media, email marketing, and partnerships.
4. Recruitment and Team Management: Recruit supervise and lead a team of content creators, editors, and other professionals involved in content operations.
5. Analytics and Measurement: Monitor and analyze the performance of content initiatives, using data to make informed decisions and optimize content strategies.
6. SEO and Optimization: Ensure that content is optimized for search engines (SEO) to improve visibility and reach.
7. Quality Control: Maintain high-quality standards for all content, ensuring it aligns with the brand's voice and values.
8. Budget Management: Manage the budget allocated to content operations, including expenses related to content creation, promotion, and tools.
9. Collaboration: Work closely with other departments such as marketing, sales, and product development to ensure that content supports overall business objectives.
10. Innovation: Stay updated on industry trends and emerging technologies to implement innovative content strategies. Leverage technology to streamline, speed up and automate content delivery.

KRA's

1. Content Quality and Engagement:
2. Comments and Feedback: Assessing the quantity and quality of comments and feedback on content can indicate audience engagement and sentiment.
3. User Ratings: If applicable, user ratings for content (e.g., articles, videos) can provide insights into content quality.
4. Customer Journey Impact:
5. Tracking how content contributes to guiding users through different stages of the customer journey, from awareness to conversion.
6. Traffic and Engagement Metrics:
7. Website Traffic: Measuring the number of visitors to the website can indicate the effectiveness of content in attracting an audience.
8. Page Views: The total number of pages viewed on the website can reflect user engagement with content.
9. Time on Page: Measuring how long visitors spend on individual pages helps assess content quality and engagement.
10. Conversion Rates:
11. Conversion Rate: Tracking the percentage of visitors who take a desired action, such as signing up for a newsletter, downloading content, or making a purchase.
12. Lead Generation: Measuring the number of leads generated through content, which can be crucial for sales and marketing efforts.
13. Content Reach:
14. Social Shares: The number of times content is shared on social media platforms can indicate its reach and impact.
15. Backlinks: Monitoring the number and quality of backlinks generated by content can reflect its authority and SEO value.
16. Content Performance:
17. Click-Through Rate (CTR): Measuring the percentage of users who click on links within content, which can indicate the effectiveness of calls-to-action.
18. Bounce Rate: Tracking the percentage of visitors who leave the website after viewing a single page can help identify content that needs improvement.
19. SEO Metrics:
20. Keyword Rankings: Monitoring the ranking of targeted keywords in search engine results pages (SERPs).
21. Organic Traffic: Tracking the amount of organic (non-paid) traffic driven to the website through content.
22. Content Production and Efficiency:
23. Content Output: Measuring the quantity of content produced within a specified timeframe, both for our paying clients and for our own brands.
24. Production Time: Assessing how efficiently content is created and published.
25. Cost Metrics:
26. Cost per Acquisition (CPA): Calculating the cost of acquiring a new customer or lead through content marketing efforts.
27. Subscriber and Follower Growth:
28. Monitoring the growth of email subscribers, social media followers, and other relevant audience segments.

  About Morff:(The Hiring Partner)

Morff is a comprehensive design platform that offers a range of services to help businesses and individuals achieve their design goals. Its design marketplace connects clients with talented designers from around the world, providing a diverse pool of creative professionals for projects such as logo design, branding, web design, and more. Morff Hire is a platform for businesses to find and hire top-quality design talent for their in-house teams, streamlining the hiring process and providing access to a wider pool of candidates. Morff Plus is a premium offering that provides personalized design services and support from a dedicated account manager, making it an ideal choice for businesses with more complex design needs. With Morff, clients can find the perfect designer or team for their project, no matter how big or small.

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