IDFC FIRST Bank
Location
Mumbai | India
Job description
Role/ Job Title: Marketing Technology Manager
Function/Department: HPE
Job Purpose:
The right candidate will contribute to our B2C Campaign efforts within Salesforce Marketing Cloud platform to help seamlessly execute BAU Campaigns across multiple Channels and bring expertise in building cutting edge Marketing tech stack in alignment with our Customer First approach.
Roles & Responsibilities:
Design and delivery of B2C campaign solutions (Emails, SMS, WhatsApp, Push Notifications, Journeys, Landing pages, Forms, etc.) using various SFMC modules, Email Studio, Automation Studio, Journey Builder, Contact Builder, Content Builder and help optimize further
Understand data model and how database works (primary + foreign key, relations)
Create and update data extensions for send and personalization requests
Build responsive web cloud pages for use cases such as landing pages, survey forms
Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
Recommend short- and long-term strategy for better results
Enforce email best practices and standard naming conventions
Assess current Mark-Tech architecture landscape and identify gaps in the solution design based on the best practices
Coordinate with various agencies/stakeholders to drive development & configuration of the digital marketing architecture/stack
Secondary Responsibilities :
Oversee data security and product enhancement
Relationship management with internal technology users and vendors
Accountable for performance and uptime of the solution as measured by department KPIs
Champion agile development to improve operational process.
Key Success Metrics:
Ideate, deliver & effectively track all the deliverables.
Education:
Graduation: Any Graduate
Post Graduation: Any Post Graduate
Professional Degree: Any Professional Degree
Experience : 5 to 10 Years
Job tags
Salary
