Sr. Digital Marketing Specialist

Location

Ambala | India

Job description

JOB DESCRIPTION 

ABOUT US 

Wellness Extract (WE), is a Canadian healthcare and family-owned company committed to bridge the gap between premium healthcare and individuals. The constant efforts to create and develop top-class healthcare products, support our vision of authentic global healthcare.

Overview :

As a Content Director, you will be responsible for overseeing the creation, development, and implementation of all content initiatives across various platforms and mediums. Your role will involve leading a team of content creators, strategists, and editors to ensure the delivery of high-quality, engaging content that aligns with the company's objectives and resonates with the target audience. You will play a pivotal role in shaping the content strategy, managing budgets, and driving content innovation to maintain a competitive edge in the market.

Job Title: Content Director

Location : Ambala , Haryana

Experience : 5+ years

WHAT YOU'LL DO:

• Lead the development and execution of comprehensive content strategies that align with organizational goals and resonate with the target audience.
• Provide guidance and mentorship to a team of content creators, ensuring collaboration, creativity, and adherence to best practices.
• Oversee the creation and production of diverse content types, maintaining consistency, quality, and relevance across platforms.
• Develop and manage editorial calendars to organize content creation efforts and ensure alignment with marketing initiatives.
• Analyze audience insights to optimize content strategy and drive increased engagement and retention.
• Collaborate with SEO specialists to optimize content for search engines and maximize organic reach and visibility.
• Monitor and analyze content performance metrics to evaluate effectiveness and inform optimization strategies.
• Collaborate with other departments to align content initiatives with broader business objectives and support integrated marketing campaigns.
• Manage content budgets effectively, allocating resources to maximize ROI and achieve strategic objectives.
• Ensure all content complies with legal and regulatory requirements, industry standards, and brand guidelines.

WHAT WE'RE LOOKING FOR:

• Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred.
• Proven experience in content creation, management, and strategy development, ideally in a leadership role.
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Excellent written and verbal communication skills, with a passion for storytelling and attention to detail.
• In-depth knowledge of content marketing principles, SEO best practices, and digital marketing trends.
• Proficiency in content management systems (CMS), analytics tools, and project management software.
• Strategic thinker with the ability to analyze data, identify trends, and develop actionable insights.
• Creative mindset with a passion for innovation and a track record of driving results through content excellence.

WHAT'S IN IT FOR YOU

• Lead a dynamic team of content professionals and shape the content strategy of a growing organization.
• Gain exposure to diverse content initiatives and collaborate with cross-functional teams to drive business impact.
• Contribute to meaningful projects and campaigns that make a difference in the lives of our audience and stakeholders.
• Access ongoing training and development resources to enhance your skills and advance your career.
• Join a supportive and collaborative work environment where your ideas are valued, and teamwork is celebrated.

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