RPG Communications Holdings
Location
Thane | India
Job description
1. Conduct market research and competitive analysis to identify product gaps, opportunities, and potential areas of differentiation.
2. Translate customer needs and market demands into clear and detailed product requirements, including technical specifications, performance benchmarks, and quality standards.
3. Define and document product specifications, ensuring alignment with manufacturing capabilities and process requirements.
4. Collaborate with engineering and design/Engineering teams to define product specifications and features based on customer requirements and market trends.
5. Establish product standardization guidelines and protocols to ensure consistency and efficiency in manufacturing processes.
6. Collaborate with cross-functional teams to identify opportunities for component standardization, cost reduction, and process optimization.
7. Coordinate customer approval processes, including product samples, prototypes, and trial runs, in collaboration with sales and engineering teams.
8. Liaise with customers to understand their specific product requirements, address concerns, and manage expectations.
9. Facilitate communication and feedback loops between customers and internal teams to ensure alignment and timely resolution of product-related issues.
10. Monitor customer satisfaction, gather feedback, and utilize insights to drive product enhancements and improvements.
11. Work closely with engineering, manufacturing, quality assurance, and sales teams to ensure the successful launch of new products in the factory.
12. Collaborate with engineering and manufacturing teams to optimize product design for manufacturability and scalability.
13. Provide guidance and support to manufacturing teams during the transition and ramp-up phases, addressing any product-related challenges or issues.
14. Act as a liaison between product development, manufacturing, and sales teams, ensuring clear communication and alignment throughout the new factory launch process.
Market Intelligence:
- Define and build the industry trends and competition benchmarking mechanism for all products and customers
- Participate in seminars/ conferences/ exhibitions etc. to gather knowledge about current and future market trends, changing customer needs, technological advancements and competition actions
- Support development of annual budgets based on market analysis, competition analysis, past trends and, product/ project pipeline
- Set and deliver revenue and profitability targets
Product Strategy (Pricing & Positioning)
- Develop roadmap for the product portfolio
- Assess market competition by competition benchmarking & application understanding
- Define value proposition and develop the core positioning of the products
- Develop Go-to-Market strategies
- Develop product sales strategies with sales team to increase market share of each product
- Develop sales tools and marketing collaterals
- Periodically train the sales/BD team on product value propositions
New Product Business Case covering below points
1. Market Assessment : Identify the core application / market segment / market size / market trends for the product
Map expected market share and lead customers, further understand their key unmet needs
2. Competitive & Technology Assessment : Proposed product benchmarking against competitor , Identify expected new product roadmap. Identify the key technology needed for product development
3. Product description & features : Key features needed in proposed product and how do these features meet the market needs, Identify the type of coordination needed with the related product and the implied needs.
4. Product Pricing & Financials: Sales volume forecast / pricing / target costing for the proposed product, Breakeven analysis & overall product profitability
5. Product branding & sales Assessment: product consistent with existing branding and its effects on channel and the sales model.
Data Analytics
- Monthly product trend report/dashboard
- Tracking of Market size & Market Share
- Track & drive VE & Market penetration projects with CFT
- Active participation in the industrial forum.
- Develop & drive channel incentive scheme for retail business
Job tags
Salary
